Empathy interview guide

The interview guide is a tool designed to guide you during your first interviews with the customer or end users to better understand the right problems to solve. It’s the starting point of your empathy journey. Highly recommended before jumping into ideation.
boardofinnovation-interview-guide

What is this for?

The interview guide is a tool designed to guide you during your first interviews with the customer or end users to better understand them from a behavioral point of view so we can identify the right problems to solve. Interviews are one of the techniques you can tap into to kick-off empathy research.

It’s considered to be a great starting point and the technique that faces the lowest threshold for teams who have never done empathy research before. Often we’re asked how many interviews is enough. Our rule of thumb: once you stopped gaining new learnings about your customers/ end users.

Step-by-step guide.

Step 1

As a team, map out the questions you have for your customer/ end users (whoever is the target group of your challenge), your assumptions about their behavior and topics you’re curious to find out more about.

Step 2

For the assumptions and topics, you’re curious to find out more about, translate them into questions that are open-ended, invites user stories & allows the interviewee to share concrete personal experiences rather than just their opinions.

Step 3

If your project team has never done interviews before, make sure to dry-run it internally. It can be done either within the team or with other colleagues. Based on feedback, iterate in order to get to a flow you’re comfortable in conducting and at the same time exhaustive enough to learn more about your target group.

Step 4

Usually, we recommend doing interviews in pairs. One team member will be leading the interview, while the other one leads the note-taking. A recording is always an option if your interviewee consents to it. It helps during the unpacking after the interview.

Tip: for B2B customers, make sure you send out the invites for an interview early as it takes much longer to confirm interviews than with B2C customers.

Empathy interview guide

Get the pdf!

Fill in this form to get a pdf download of the tool.

Like it? Share it!

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools and guides

Value proposition designer

Use this value proposition tool to articulate the actual benefits of your solution and zone in on how your concept will serve customers.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Business model validation plan

Set up experiments to validate the assumptions you've made in your new business model prototype.

26 revenue model examples (B2C)

Explore 26 different revenue model examples that you can copy. Read this guide and learn how you can leverage innovative revenue streams used by B2C startups.

Problem sizing canvas

Use this tool to assess the size of a customer problem and determine if solving it could produce value for your business.

Assumption learning card

Use this tool to collect and refine your learnings after testing your critical assumptions.

Let's get in touch!

Dont worry, we aren’t going to spam you with emails or call you a thousand times. After you fill in this form, one of our experts will reach out and talk to you.