Innovation mission

Summarise your key insights to shape a clear innovation mission statement.

What is this for?

This map is the launching pad of all great innovation strategies.

If you are trying to zoom out and see the big picture before zooming in and getting down to business, this tool will help you!

It identifies threats and pitfalls and makes sure you stay aligned with the overall corporate strategy. See which opportunities you can seize before you hone in on what you’re undertaking, and, more importantly, why.

This is a tool that you will use on Day 1 of our new innovation strategy sprint. It is where you will define the overarching objective and then divide it into three main parts. But to do this, you first need to look at all the factors affecting your innovation decisions, both internal and external.

These range from examining the short and long-term corporate strategies, and the role of innovation within the organization, to future opportunities in technology and marketing, as well as what could disrupt your industry outside the organization in the long-term and short-term.

Step-by-step guide

Step 1

Download this PDF and print it on an A1.

Step 2

Define your external drivers and internal drivers.

Step 3

Define your opportunities, disruptors, corporate strategy, role of innovation.

Get the tool

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