How-now-wow matrix

Prioritize and select your most innovative ideas!

What is this for?

The tool is actually made by COCD. The how-now-wow matrix helps you categorize business ideas according to:

  • Ease of implementation: how easy or difficult are these ideas to be implemented within the current structure, assets, and capabilities of your organization? From a technical and organizational perspective, are these incremental or disruptive ideas?
  • Level of newness: are these ideas expected to disrupt the user experience of your final users? From a customer perspective, are these incremental or disruptive ideas?
With this matrix, you’ll be able to narrow down your ideas, categorize them, and select the WOW ones, aka. those ideas that are both innovative and easy-to-implement.

Step-by-step guide.

Step 1

Download this PDF and print it on an A2 sheet of paper. You can also draw the graph on a flipchart if you can’t print.

Step 2

Grab all your post-its with ideas on them from a previous ideation exercise. Plot the ideas into the wow-now-wow matrix. 

Step 3

Take 3 voting-dots for each person (or use a marker), and vote 3 favorite ideas.   After the voting session, select the 3 ideas which received the most votes.

Step 4

Step back and analyze the results. In an ideal scenario, your “wow” and “how” fields should have the most ideas – and the most valuable ones. 

How-now-wow matrix

Get the pdf!

Fill in this form to get a pdf download of the tool.

Share this tool

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools and guides

Brainstorm cards for emerging economies

Our ideation game, with 30 cards to generate new business ideas in emerging market economies.

Brain writing

The brain writing card helps you ideate collaboratively with your colleagues.

Analogy thinking

The analogy thinking tool helps you to identify and apply the best features from other solutions.

Future scan

150+ predictions and future trends to use in your brainstorms and ideation sessions.

Concept disruptiveness test

We commonly see innovation teams aiming for Horizon 3 (radical, disruptive or architectural outcomes), but by the time they reach the final selected concept phase they realise that their idea was too safe and close to home.

10x10s

10x10s is an easy way to begin stretching your thinking and generating new ideas, individuals work against the clock to generate as many ideas as possible within a given amount of time.

Idea shopping cart

Ensure a sufficient variety of ideas whilst facilitating everyone’s individual decision making process.

Brainstorm cards

Our corporate ideation game, with 52 triggers to generate new business ideas.

Idea sketch

Idea sketches are a great way to begin articulating your ideas on paper.

Innovation battlefield

Prioritize your most important features or concepts and make decisions on how to take them forward.

Innovation accelerator playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

Build it, break it, fix it

Collaboratively develop an idea, expand upon it, and then test its strength. Use it to grow your vision. Then tear it down and re-build.

Let's get in touch!