What is this for?
The tool is actually made by COCD. The how-now-wow matrix helps you categorize business ideas according to:
- Ease of implementation: how easy or difficult are these ideas to be implemented within the current structure, assets, and capabilities of your organization? From a technical and organizational perspective, are these incremental or disruptive ideas?
- Level of newness: are these ideas expected to disrupt the user experience of your final users? From a customer perspective, are these incremental or disruptive ideas?
Download this PDF and print it on an A2 sheet of paper. You can also draw the graph on a flipchart if you can’t print.
Grab all your post-its with ideas on them from a previous ideation exercise. Plot the ideas into the wow-now-wow matrix.
Take 3 voting-dots for each person (or use a marker), and vote 3 favorite ideas. After the voting session, select the 3 ideas which received the most votes.
Step back and analyze the results. In an ideal scenario, your “wow” and “how” fields should have the most ideas – and the most valuable ones.