Non-obvious solutions to launching healthcare innovations.
A collection of 50 tactics and strategies to improve the go-to-market success of new drugs, indications or digital health products and services.
This digital deck will help you tackle challenges and identify opportunities to meet the needs of different stakeholders in the healthcare ecosystem. Stakeholders include…
This collection is for teams that are preparing a go-to-market plan for a new drug or digital health product in their market.
Because of the dynamic nature of launches, these cards can be used at any stage in the go-to-market process, even as a means to identify ways to maximize opportunities after launch.
It can be used for all therapeutic areas and is relevant for several functions: innovation, market access, medical, brand, marketing, etc.