Dimensional Design
cards

To start discussions about Dimensional Design, we've compiled a deck of cards that help you appreciate how your existing consumers would react based on triggering some system-level dimensions.

What is this for?

To start discussions about Dimensional Design, we’ve compiled a deck of cards that help you appreciate how your existing consumers would react based on triggering some system-level dimensions.

This tool helps companies map a more holistic understanding of their expected consumer base, explore its frontiers, and even figure out how to trigger consumers through innovations, like the release of new products and services, shifts in business models, or adjustments to current state strategies.

You can use the cards to find new consumers you haven’t thought of before, as these cards serve as tools to provoke new perspectives on who to target across dimensions.

 

Step-by-step guide

Step 1

The deck contains a group of 28 cards, with each pair representing two opposing spectrums of a dimensional category, their respective trigger reaction, and a couple of examples on applicability for this target being identified.

Step 2

Most people don’t react in extreme ways, but rather somewhere in between. So, use these to discuss why certain cohorts would share a specific reaction gauge. During your discussions, consider how your current business’ context could be disrupted, causing potential fringe reactions to become more and more mainstream.

Step 3

The cards help you conceptualize dimensions, and how you can anticipate consumers’ reactions to triggers generated by your business, your products, or your services. Realistically, consumers could share a few or none of the reactions, so prioritize while thinking about the most relevant ways to them from a human and systematic perspective.

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