Top AI consulting firms in 2025

Back to all insights Top AI consulting firms in 2025 Updated Comparing leading AI consultancies If you’re exploring generative AI, re-imagining your business model for the AI-native era, or scaling your first AI product, this comparison of leading AI consultancy partners will help you understand the strengths and limitations of each consulting firm. Choosing the right […]

3 archetypes: how companies approach AI adoption

Back to all insights 3 archetypes: how companies approach AI adoption Laura Stevens Managing Director of Data & AI As organizations navigate the AI revolution, we see three distinct AI adoption archetypes emerging. Each represents a different approach to leveraging AI, whether as a growth engine, an enterprise-wide transformation enabler, or a deep functional enhancement. […]

The AI-powered marketing funnel – what marketers can do

Back to all insights The AI-powered marketing funnel What growth marketers can do as AI owns discovery, comparison, and purchase. Jo McKinney Growth Officer Americas When the journey happens in a sentence Ask ChatGPT a question like “what’s the best running shoe for flat feet under $120” and AI returns a top pick, explains why, […]

How to use AI to surface evolving trends (even before they arise)

Back to all insights How to use AI to surface evolving trends (even before they arise) Silvia Segura Strategist Lead Leo Velásquez Strategist Consumer behavior is not static. With increased access to information, social media and social movements, our behavior shifts more rapidly than ever, making it difficult to keep up with consumer segmentation. That’s […]

10 AI questions every executive should be asking

Back to all insights 10 AI questions every executive should be asking Vincent Pirenne Global Partner & Head of AI Strategy (EMEA) AI is no longer just a tech initiative. It’s becoming the lens through which strategy, operations, and growth are viewed. But while most companies are experimenting with AI, very few are doing it […]

The data lake trap: why many AI strategies stall?

Back to all insights The data lake trap:Why many AI strategies stall Amir Ouki Managing Director, Applied AI & Technology Many companies kick off their AI journey by investing in large-scale data lake initiatives: terabytes of historical data are centralized, cleaned, tagged, and stored with the hope that it will serve as a launchpad for […]

Scaling enterprise innovation beyond pilots: 5 lessons from Bayer’s AI startup

Back to all insights Scaling enterprise innovation beyond pilots: 5 lessons from Bayer’s AI startup Inside Bayer’s approach to building GenAI applications that deliver real value. How do you go from sandbox experiments to fully deployed GenAI solutions that drive business value without getting lost in the hype? That’s the question Bayer has been answering […]

How to scale AI across the Enterprise

Back to all insights How to scale AI across the Enterprise Vincent Pirenne Global Partner & Head of AI Strategy (EMEA) AI transformation in enterprises isn’t just about adding another internal chatbot or running another pilot in customer service. It’s about rethinking how your organization works at a fundamental level. And right now, too many […]

Why some leaders win and others struggle with AI

Back to all insights Why some leaders win and others struggle with AI Laura Stevens Managing Director of Data & AI AI is everywhere. It’s promoted as a game-changer, a disruptor, and a force that will redefine industries. Yet, despite the overwhelming buzz, many leaders struggle to grasp what AI truly means for their businesses. […]

What it takes to integrate AI at scale: L’Oréal

Back to all insights What it takes to integrate AI at scale Behind the scenes at L’Oréal Vincent Pirenne Global Partner & Head of AI Strategy (EMEA) L’Oréal isn’t just experimenting with AI. They’ve embedded GenAI into the daily work of thousands of employees, from R&D to marketing to retail. The company made GenAI tools […]