Revenue model cards B2B

30 ways to explore which revenue model works best for your company.

Who is this guide for?

One of the most common questions we get at Board of Innovation is ‘How can my company generate new revenue?

Armed with the right knowledge, anyone can unlock new revenue models that have a direct, substantial impact on their bottom line. It starts with having the right toolkit. 

Consider this booklet as that toolkit: it’s here to help you identify sustainable new revenue streams. Use it to challenge revenue streams you have already developed, or to come up with alternative money-making tactics. 

This toolkit is most effective if

  • You have a new idea and you are wondering how you can make it profitable.
  • You’ve already developed your business & revenue model and would like to challenge your current revenue-building strategy. 

5 examples from this guide.


Segmenting your user base in user that get the service for free and users that pay, is called a freemium business model. The paying customers usually have access to superior features.  

Over the past decade freemium  – a combination of free and premium – has become the dominant business model among internet start-ups and smartphone app developers.

Freemium revenue model card


Having something with a certain exclusivity is a show-off. It has always been like that and it will always be the case. The more people have access to the product, the harder it gets to use this as a value perceiver. 

Exclusivity/limited availability revenue model card


Employees can be seen as internal clients of the company. Keeping them happy is as important as selling good products/services to external customers. The better you treat them, the better for your clients’ business. 

Employee satisfaction revenue model card


Open communication and transparency are key trends in business. The more leaders can share with their employees, clients, shareholders and partners, without unveiling ‘real’ company secrets, the more trust they receive. 


A subscription is a service you sell in a certain timeframe. The service can vary: receiving a newspaper every day, using a cloud service (software), being able to call car assistance when needed, etc.

Today more and more business are turning to subscription-based offerings, just think of monthly sock/lens/razor blade/… deliveries. 

Subscription revenue model card

Revenue model cards B2B

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