Ideation workshop guide

Host an ideation workshop with these 1-day agenda templates. Use the free tools and step-by-step instructions to inspire innovative, creative ideas.

Who is this guide for?

This guide gives you a structured approach to facilitating an ideation workshop.

From brainstorming cards to analogy thinking tips and warm-up exercises, it contains the tools you need to host your own session.

We read all the research, facilitated a gazillion ideation workshops, spoke to a lot of facilitators, and then summarized the best information and advice in this highly actionable how-to booklet.


You’ll find 3 possible agendas, from a 1-day workshop to a morning session, as well as step-by-step instructions on how to use several proven ideation tools.

Adapt the instructions to suit your business goals, whether you’re ideating for new product development or to optimize internal systems.

We believe in creating positivity in the world by empowering people to innovate. And there’s nothing quite so empowering as enabling people to be creative and come up with the next innovative idea.

5 examples from this guide.

1. 3 agendas for a 1-day ideation workshop.

In this playbook, you’ll find 3 detailed agendas which you can use to host your own ideation day.

2. what is ideation?

Find a detailed explanation of what ideation is and how you can use it in a corporate environment.

3. Where does ideation stand in the innovation process?

Ideation is the first step in the innovation process, right? Wrong! Innovation doesn’t start with ideation. Before you host an ideation session, you need to do empathy research and define a problem that’s worth solving. In other words, coming up with new ideas (for services or products) is pointless if you’re ideating over problems that your audience isn’t facing.

4. Learn about the 4 golden rules of ideation.

Rule #1: There are no bad ideas
Rule #2: Capture everything
Rule #3: Go for hybrid brainstorming
Rule #4: Quantity over quality (yes, really)

5. practical information.

How do you host an ideation workshop? Who can facilitate? Who can participate? How many people should be involved? Which tools do you need? Download our ideation guide to find answers to all these questions and more.

Ideation workshop guide

Get the pdf!

Fill in this form to get a pdf download of the guide.

Like it? Share it!

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools & guides

Business design playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Future impact wheel

Review your innovation strategy and find out how your organization performs according to the different impact values – equality, community, empowerment, and environment.

Value proposition designer

Use this value proposition tool to articulate the actual benefits of your solution and zone in on how your concept will serve customers.

Assumption learning card

Use this tool to collect and refine your learnings after testing your critical assumptions.

Problem sizing canvas

Use this tool to assess the size of a customer problem and determine if solving it could produce value for your business.

Let's get in touch!

Dont worry, we aren’t going to spam you with emails or call you a thousand times. After you fill in this form, one of our experts will reach out and talk to you.