Our client is one of the world’s leading brands. For decades, they’ve used their Insights function as a cornerstone of success, connecting their brand and products with the people they serve. This human-centric approach has been a competitive advantage, enabling the company to anticipate and respond to consumer needs with depth and empathy.
In a world where decision-making is increasingly influenced by AI agents and real-time data, our client faced a pivotal challenge: How to harness AI-driven intelligence without losing the human empathy that defines their brand. With AI agents influencing consumer behavior and real-time data transforming marketing, the company needed a strategy to stay ahead—one that integrated AI without compromising the depth, nuance, and trust of human insights.
We created a future-back vision for how consumer decision making will evolve and the implications for insights – with a roadmap for transitioning the insights function into an AI-powered, always-on intelligence platform—ensuring a future-ready organization with sustained competitive advantage.
