What is AI Fluency? And why does it matter?

Laura Stevens

Laura Stevens

Managing Director of Data & AI

AI is no longer a side project or scattered initiatives across the organization. It sits at the heart of how companies grow, operate and compete. Yet few leaders have the fluency to translate ambition into results and many are still navigating it blindly.

The ambition is there—but without AI fluency at the top, ambition doesn’t translate into outcomes. It stalls. It fragments. It wastes resources. And competitors move faster.

“Companies don’t become AI-native by hiring data scientists. They do it by building AI-fluent leadership.

Start at the top. Culture follows.

⸻  Laura Stevens

AI fluency isn’t a nice-to-have. It’s now a core leadership currency.

Defining AI Fluency

AI fluency is the ability to confidently understand, question, and lead strategically around AI. 

It isn’t about learning to code.  It’s about knowing what AI is, what it isn’t, and how it creates business value. It means understanding the possibilities and limitations of AI well enough to lead with confidence—not hesitation.

Think of it like financial fluency. You don’t need to be an accountant to make financial decisions, but you do need to understand the numbers well enough to steer the business. Same goes for AI.

AI fluent leaders can

  • Separate hype from reality and understand real AI capabilities versus the inflated promises that often cloud the landscape.
  • Spot where AI can actually drive value
  • Ask sharper questions of technical teams
  • Build alignment across functions
  • Make decisions that scale, not just experiments that stall
  • Identify high-impact opportunities and set realistic expectations for AI’s role in transforming your business.


When your leadership team is fluent in AI, you’re not just reacting to change—you’re shaping it.

Why AI Fluency matters

Here’s the blunt reality: without AI fluency, leadership teams stall. Projects stay in pilot mode. Budgets get wasted. Teams chase shiny tools instead of business value. And the real opportunities slip by.

We’ve seen four common patterns where lack of fluency costs companies:

  1. Buying into hype they can’t evaluate
    Fancy demos and flashy tools, no real ROI.

  2. Fragmented initiatives
    Different teams pulling in different directions, no overarching strategy. No scale.

  3. Reactive decision-making
    Waiting until competitors force your hand, rather than setting the pace.

  4. Pilot purgatory
    AI remains a side project. Meanwhile, others are already scaling.

On the flip side, companies with AI-fluent leadership don’t just implement AI. They embed it. They build it into core products, services, and ways of working. And they do it faster and with more impact.

Dive deeper – join our webinar on AI Fluency for Executives

What AI Fluency looks like

AI fluency at the top creates four distinct advantages:

  1. Strategic alignment: When executive teams share an understanding of AI’s capabilities, strategic missteps become less frequent. Instead of fragmented initiatives, companies enjoy coordinated, visionary planning that translates into measurable outcomes.

  2. Informed AI investments: AI fluency allows leaders to ask the right questions about potential projects. Projects are vetted against business outcomes—not just novelty or pressure to “do something with AI.” It prevents wasted resources on initiatives that don’t align with core business goals, ensuring that every AI investment drives competitive advantage.

  3. Avoiding pitfalls: Without a clear grasp of AI, companies risk falling into common traps—such as overhyping capabilities or setting unrealistic expectations. A fluent leadership team is equipped to navigate legacy IT challenges and to integrate AI incrementally, ensuring a smooth transition rather than a disruptive overhaul.

  4. Competitive edge: In an era where AI is central to business growth, leadership teams that invest in AI fluency are better prepared to outpace competitors. They’re positioned to identify the most valuable AI opportunities and respond proactively to market changes rather than merely playing catch-up.

“If your board can’t challenge an AI roadmap, you’re not ready to scale AI.
Executive AI fluency isn’t optional anymore – it’s the new competitive edge.”

⸻  Laura Stevens

AI won't fail your company. Your leadership team might.

Too many AI initiatives stall not because of tech – but because the executive team wasn’t aligned, curious, or ready to lead.

AI fluency is a necessity for business leadership. It empowers executives to cut through the noise, invest wisely, and lead their organizations confidently into an AI-driven future. By fostering a culture of shared understanding and practical application, leaders can transform potential into performance, and hype into tangible value.

Ready to lead AI, not just talk about it? Join our AI Fluency for Executives leadership session.

Built for CXOs who want clarity, not jargon—and outcomes, not pilots.

Managing Director of Data & AI

Laura Stevens, PhD, is the Managing Director of Data & AI, bringing a unique blend of strategic vision, analytical expertise, and leadership acumen. With a background in neuropsychology, business consulting and organizational transformation, she has successfully navigated a career spanning academia, consulting, and industry leadership. As a former VP Data & AI in an international organization, Laura has led large-scale Data & AI teams covering data science, machine learning, data engineering, data governance, and visualization. She is passionate about leading organizations through their data & AI transformation.