Leading in an increasingly autonomous world

Philippe De Ridder
Philippe De Ridder

CEO and Founder

Table of content

The evolution in innovation has always been a reflection of humanity’s pursuit for efficiency, growth, and the desire to push the boundaries of what’s possible. 

And we’re currently witnessing innovation undergo a tectonic shift. As AI advances, we find ourselves heading towards a new era; by living and working with intelligent technologies, humans will operate at a level far beyond our previous potential. We call this the autonomous age.

This will create a paradigm shift for humanity, positively impacting everything from drug discovery to disease management. From the crops we grow, the products we use, to the way we live our lives. 

With such exponential opportunity leaders must fundamentally rethink how their businesses and people lead, grow and change in this new context.

This is a blueprint for capturing the opportunity of Autonomous Innovation.

We are witnessing the next monumental shift – now

The journey of information technology, from the invention of writing to the birth of the internet, have given us the ability to record information and distribute it around the world. 

In 2023, we saw a shift in information technology beyond recording and distributing, and actually generating new information. Whether that’s in the form of text like ChatGPT, audio or video like Sora, or images with Adobe Firefly.

And while it seems like we’ve already made big leaps, today, we’ve only scratched the surface of how this shift is going to change the way we live, the way we work, the way our economies work, and the way we interact with each other.

We’re at the cusp of the next step in the evolution of information technologies—where AI not only generates new information but acts autonomously. So while the whole world is still trying to figure out how generative AI will be changing everything we do, we’re already at the verge of the next wave in this, essentially adding two new leaps in the evolution of information technology in just one year; generation of new information and technology that autonomously take action based on assignments. 

This will likely be the most fundamental transformation of our world as we know it, redefining our interaction with technology and each other.

The evolution of IT autonomous innovation

The essence of Autonomous Innovation

At its core, Autonomous Innovation is the evolution of innovation ecosystems to include AI agents, capable of autonomously operating, learning, and driving decisions. 

Imagine a world where AI isn’t just here to optimize productivity and assist us in human tasks, but where it actively engages in creative and analytical processes.

Take Devin, for example, the world’s first AI software engineer. A few months ago, Ethan Mollick asked the Devin AI agent to go on Reddit and take website building requests. Devin then proceeded to navigate forums, create accounts, interact with users, negotiate work rates, and in the end build the website that was prompted. 100% autonomously. 

Devin represents a leap beyond traditional AI agents—it signifies a co-creating, collaborative AI colleague capable of learning, adapting, creating and interacting across platforms. AI’s role is moving beyond being a co-pilot, and becoming an integral part of our creative and decision-making processes.

And the recent NVIDIA conference made a bold claim: “Everything that moves in the future will be robotic.”

This statement, while futuristic, aligns with the rapid advancements in robotics and AI. With advancements like the GR 003 model, robots are not only learning from human behavior but are doing so at an accelerated pace, both in simulated environments and the real world.

These two are examples of leaps in the level of autonomy, and they signify a future where the line between human and machine capabilities blurs and where AI and robotics are set to revolutionize industries, from manufacturing to service sectors. This will fundamentally change how we interact with the digital and physical world.

Seizing the opportunity; 3 critical areas to capture Autonomous Innovation

As we navigate this evolution, the goal for executives and innovation leaders is clear: thriving in an autonomous world is not just about adopting new technologies. It’s about changing how we do business.

Leaders need to actively explore and define how AI can redefine their industries, from automating processes to creating entirely new product categories and business models. The future of innovation lies in our ability to envision a world where AI’s potential is fully integrated into the fabric of organizational creativity and growth.


We see three critical areas for leaders to focus on in order to seize the opportunity:

  1. Envisioning the autonomous future
  2. Building new engines for innovation
  3. Transforming operating models
Capturing the opportunity Autonomous Innovation

Envisioning the autonomous future

Leaders must envision a future in an increasingly autonomous world, understanding how AI agents, autonomous products, and self-evolving interfaces will redefine consumer interactions and business models.

AI is not about writing our emails faster or making chatbots; it’s about radically re-imagining our world and transforming how businesses and individuals operate within it.

The framework below offers four strategic pathways to capture the opportunity of autonomous innovation 

  • Productivity upgrade
  • System innovation
  • Product innovation
  • Breakthrough innovation

Building new engines for innovation

Building autonomous agents and engines for always-on innovation and growth. The development of autonomous innovation engines requires a holistic approach, integrating insights, concept generation, and simulation engines. These engines must be capable of autonomously generating and validating new product concepts, accelerating the innovation process from years to days.

Dive into Autonomous Innovation Engines

Transforming operating models

The key to success in an increasingly autonomous world won’t be the technology – but the design of a new operating model to unlock its real value.

The technology behind autonomous engines is advanced, but leveraging it to reduce product launch cycles to just five days involves more than just technology—it requires a transformation of your entire operating model, including production and distribution capabilities. The real bottleneck isn’t the technology itself but the necessary human and organizational changes. Companies must embrace a systemic transformation, integrating AI and autonomous processes across all functions to unlock new levels of efficiency, creativity, and growth.

Dive deeper into the blueprint for leading in an increasingly autonomous world in our recent webinar!

Discover how you can reimagine your business for an autonomous world

Join us at our 2-day Virtual Summit on Autonomous Innovation  to discover how you can reimagine your business for an autonomous world. The summit is your guide to this uncharted territory, revealing how AI-native innovation can transform not only our processes but the very fabric of our products and services.

Across keynotes, panels, demos and masterclasses, discover how AI is transforming how we innovate, operate and design; it’s creating a future where everything is autonomous.

Leading in an autonomous world

Winning in an increasingly autonomous world begins by envisioning the future, not just improving the current state. What does an increasingly autonomous world look like, and how can we succeed in it? 

Focus on transforming the system holistically—across people, processes, data, and technology—rather than tackling each function separately. Build a new, autonomous engine designed for continuous innovation and growth. 

Focus on these three critical areas: envisioning the future, creating a new innovation engine, and transforming the operating model.

We’d love to hear your thoughts on how you plan on winning in an increasingly autonomous world – get in touch!

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Develop your strategy for the future role of AI in innovation – to develop an always-on innovation engine that imagines, creates and launches new products and services with unprecedented quality, speed and success.



JUNE 5 & 6