Autonomous Innovation

At its core, Autonomous Innovation is the evolution of innovation ecosystems to include AI agents, that autonomously operate, learn, and drive decisions.

What is Autonomous Innovation?

By living and working with intelligent technologies, businesses and the humans that drive them will operate at a level far beyond our previous potential. We call this the autonomous age.

This will create a paradigm shift for humanity, positively impacting everything from drug discovery to disease management. From the crops we grow, the products we use, to the way we live our lives.

To seize the opportunity of Autonomous Innovation, we must boldly reinvent our businesses – how we innovate, grow, and lead. Today.

How is innovation becoming autonomous?

New scientific breakthroughs or market movements are automatically translated to new product concepts for your consideration
Companies are able to serve consumer needs before they can formulate them
Concepts are generated and rapidly assessed for desirability, feasibility, viability, and market timing
Synthetic consumer testing extends into synthetic worlds - and is able to predict human behaviors better than real humans
Products and services evolve along their lifecycle to always be in line with the latest customer needs

Autonomous Innovation

Examples

Autonomous Innovation in consumer goods

Autonomous innovation is enabling consumer goods companies to stay ahead of trends – and their competitors.

Market movements, social trends and scientific breakthroughs are turned into new product concepts, predicting a consumer need before it arises. The concepts are tested and refined for viability, feasibility and desirability, in synthetic environments before building and launching them. New products are launched, marketed and sold autonomously, and product concepts are refined based on real-world learnings.

Autonomous Innovation in industrials

AI-powered, autonomous innovation allows the discovery, exploration and testing of new services and concepts in otherwise hard-to-validate environments within B2B and industrials. For example, we’ve have partnered with a global leader in construction to uncover 200+ new concepts and opportunities in three days, rooted in market trends and powered by AI. These concepts were validated synthetically against 5 different buyer personas – which we built using our synthetic GenAI framework. The data was based on 40+ interviews with these personas in different markets.

Autonomous Innovation in healthcare

From improving medical diagnosis and transforming patient experiences to speeding up drug discovery, autonomous innovation has a transformational role to play in healthcare. Autonomous Innovation is enabling the discovery of new drugs by autonomously ideating and testing potential new molecules for existing conditions.