How AI is Reshaping Telecom: Telia's Playbook for Consumer AI
Most companies are still asking what AI could do for them. Telia is already rebuilding around it.
In this episode, Vincent Pirenne sits down with Hanna Andreasen, Head of Digital Business Development at Telia, one of the largest telecom companies in the Nordics. Hanna leads AI strategy and investment prioritization for Telia’s B2C business, and she is refreshingly honest about what it takes to move from AI ambition to AI at scale.
She takes us inside the real work: building AI-native workflows that start from the problem instead of a requirements document, treating AI agents like new employees you train rather than tools you install, and why unstructured data quality suddenly became a business problem, not just an IT one.
We also get into the questions keeping telco leaders up at night. What happens when customers research providers through ChatGPT and Claude instead of Google? How do you stay visible when an AI agent does the price comparison for you? And how do you drive sales through a chatbot without losing the customer’s trust?
Hanna’s answer is clear: quality, differentiation, and the human touch will matter more, not less.
Listen in for a grounded look at what AI transformation actually looks like inside a large organization, from new roles like AI product managers and AI trainers to the governance needed to avoid building fragmented AI.
If you are leading AI transformation in your own organization, this one is for you.
Tune in on your favorite channels
The insiders
Vincent is a senior leader in AI strategy and business transformation, helping Fortune 500 organizations unlock the full potential of artificial intelligence. As a Global Partner at Board of Innovation, he specializes in shaping AI-driven growth strategies for consumer goods, retail, and technology leaders across the USA and Europe.
His expertise lies at the intersection of AI, business strategy, and enterprise transformation, helping senior executives navigate AI adoption and scale AI-driven decision-making. He’s focussed on helping organizations build future-ready AI strategies that deliver real business outcomes.
Hanna Andréason leads AI strategy and investment prioritization for Telia’s B2C organization, one of the Nordics’ largest telecom companies. She’s responsible for defining the governance and operating model for AI across the business.
Hanna leads teams spanning digital, data science, and transformation, working cross-functionally with IT and commercial leadership to deploy AI capabilities at scale. Her focus spans personalization, self-service AI agents, and internal automation, always balancing speed with trust and control.
Before Telia, Hanna built her product and strategy chops at Tele2 and has an entrepreneurial streak, having taken part in the Antler founder program. She brings that same builder’s mindset to how she thinks about AI-native workflows inside a large, regulated telecom.
