Services firms sell thinking, and AI has changed the value perception of services work.
What you sell, how you charge for it, and who you compete with are all up for renegotiation at once.
The competitive landscape is moving fast. Well-funded AI-native firms now deliver the same work at a fraction of the price, and many now skip the work product entirely to sell the result.
Clients are doing the first draft themselves before they call you. Procurement can finally see inside bundled fees and wants to pay only for the parts that matter. And the instinctive response, using AI to work faster, cuts revenue for any firm that bills for time.
In this session, Amir Ouki lays out how services firms can rebuild before the market reprices them.
