Faster work can mean a smaller firm

AI is making the work services firms sell much cheaper to produce. For a firm that bills by the hour, that’s a threat. Finish a three-day job in an afternoon, and you invoice a fraction of what you used to.

The pressure comes from two sides. AI native competitors sell familiar work at a fraction of the price, or charge only for the result. Clients now arrive with their own AI-made first drafts and ask what you add.

In this session, Amir Ouki shows how services firms respond. What’s changing in how clients buy. Why efficiency programs on their own backfire. How incumbents rebuild what they sell, what they charge and how the work gets done.