Shaping the future of marketing with AI

We worked with The Coca-Cola Company to design a future-ready marketing function built for the age of AI.

AI Strategy

Marketing

Insights

Together we imagined what marketing could become over the next five years and built a roadmap to get there – shaping a bold new vision that blends human creativity with AI precision.

The marketing function is positioned as a driver of growth, cultural relevance, and competitive advantage in an AI-driven world. Unlocking deeper consumer connections, amplifying creativity, and generating entirely new sources of enterprise value.

Get in touch

Want to learn more? Let’s talk

Amir Ouki

Amir Ouki

Amir leads Applied AI at BOI, leading global teams to build transformative solutions for the world’s most ambitious businesses. A passionate problem-solver, he focuses on KPI-led innovation and has launched products with Anthropic, Apple, Netflix, Palantir, Google, Twitch, Bank of America, and more.

Register for

| September 9-10, 2026​ | Virtual summit