Non-obvious go-to-market strategies in life sciences

WEDNESDAY APRIL 15TH, 4:00 PM CET // 10:00 aM EST (45 MIN APPROX.)

Launching a new drug, medical device, or service in a highly regulated environment will always be a high stakes enterprise, and too often, it doesn’t meet the expectations that are set out.

An effective go to market strategy goes beyond meeting medical and regulatory requirements and setting up a sales force.

During this webinar, we’ll tackle some key challenges that you should consider to move beyond the by the book go-to-market strategy:

  • Leverage behavioral design for patient/consumer segmentation

  • Develop patient-centric solutions by looking outside your TA or industry

  • Design multi-dimensional patient/consumer journeys

  • Run digital experiments to validate your business model & pricing

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Here's what you’ll learn

HOW TO PUT PATIENT-CENTRICITY FRONT AND CENTER IN YOUR GO-TO-MARKET

Learn about how you can incorporate behavioral design tools in your customer segmentation and problem definition to ensure you develop solutions that solve actual patient problems.

WHY PATIENT JOURNEYS ARE AN ESSENTIAL TOOL TO DRIVE BUSINESS IMPACT

Experiment types and when they should be used in the innovation funnel.

HOW TO VALIDATE YOUR GO-TO-MARKET STRATEGY

Get some practical insights on how to incorporate rapid experimentation in the development fo your go-to-market strategy. It’s all about knowing it works before you launch it.

Your virtual trainer

Nick Bogaert

Nick is the co-founder of Board of Innovation New York. While he has worked across industries he has a focus on go-to-market strategies for existing and new offerings in life sciences. With a background in international development and economics, he is an expert in coaching healthcare teams through validation at all stages in the innovation funnel. He is committed to helping teams design non-obvious go-to-market strategies that drive business impact while increasing standard of care by solving real patient problems.
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