Behavioral Health Design
The evolving healthcare industry makes it ripe to apply behavioral design methodology. As the expectations of pharma and healthcare companies are changing, it is essential to uncover and meet the structural and emotional needs of patients.
During this 45min interactive webinar, we will focus on providing you with a fresh perspective and a framework to apply behavioral design, that can lead to innovative, patient-centric solutions.
Here's what you'll learn
Why behavioral design is a powerful tool in healthcare
We discuss what behavioral design is and why is it a powerful tool for health innovation
New framework and tools to apply behavioral design
We present a new framework and tools to ensure a deeper level of patient understanding and testing
Impact maps for key therapeutic areas
We help you uncover behavioral design impact maps for key therapeutic areas
How to get started
We share out tips for how you can get started with applying behavioral design, bringing in our consultants’ experience and tricks
Health Innovation Lead