Validation as a Service
Finding the next thing to scale
Startups are good at finding out what to build. Corporates are good at scaling. With Validation as a Service, Board of Innovation merges the two approaches to help corporates identify and validate unmet needs in the market (problem validation), and to help design, prototype and test solutions (solution validation). Find new, quick, efficient ways to spot, validate and scale up new business opportunities.
User research as a vehicle to inform thinking and discover problems worth solving
Building & Experimenting
Gather data to validate value propositions and turn assumptions into assets for evidence-based decisions
Business Model Validation
Identify and validate riskiest assumptions underlying business model and potential
We’re supporting global Fortune 500 companies
Some of the companies who have chosen us as their partner in validating business concepts.
Read inspiring stories from our clients.
Two validation tracks to test your assumptions
Validation is the process of gathering evidence and learning around business ideas through experimentation and user testing, in order to make faster, informed, de-risked decisions. Depending on the stage of the innovation funnel you’re in, you’ll need to validate different elements of your business proposition. For this reason, we designed 2 ad-hoc tracks, a Problem Validation Track and a Solution Validation Track. Here’s our battle plan.
BUILDING THE RIGHT THINGS
Problem and Value Proposition Validation
We deep-dive into your customer segments to validate their problems and match them to a value proposition within the context of a viable business model concept.
- Validated customer segments
- Validated customer problems
- Pain worth solving (ballpark figures)
- Validated value proposition
- Early adopters identified
- First product/service version & user tests
- Business model options drafted
- Business case developed
- Most critical assumptions validated
BUILDING THINGS RIGHT
Solution & Business Model Validation
We figure out how to structure the value proposition into a marketable solution, validated with customer segments and other relevant stakeholders, with critical assumptions underlying the business model validated.
- Iterated high fidelity solution
- Commitment form the end-users
- Business model validation
- Business case refined
- Most critical assumptions validated
- Minimal set off features for MVP launch
- Further learning goals
A mixed group of talents with backgrounds varying from design to entrepreneurial sprints
An essential element to validate a business opportunity quickly and efficiently is an experienced entrepreneurial team. By having Board of Innovation consultants and The Growth Revolution experiment designers work from an off-site location, we can ensure that the right profiles work in a close-knit team, keeping communication lines short and iterations fast.
- T-shaped profile (Design Thinking, Lean Startup & Agile)
- Speaks business, keeps customers in his heart
- Entrepreneurial mindset
- Define, plan and conduct user research
- Deliver compelling insights to the team
- Facilitate evidence-based decisions
- Quick and dirty prototyping
- User flows
- App/web design
- User testing
- Technical profile
- Experiment design & execution
- Marketing & growth strategist
Validation Guide + 20 ways to test your business ideas
Validation – a 3-step process, 20 smart experiments with (almost) no budget, and real cases from successful startups.
Our 10 Favorite Digital Prototyping Tools
A list of 10 must-have tools for digital prototyping
Everyone should (and can) be a paper prototyper
10 reasons illustrating the power of sketching and paper prototyping
Prototyping at each stage of ideation
Today we encourage prototyping at each stage of ideation – from a quick sketch on concept cards at the very beginning of the ideation funnel – to high-fidelity prototypes at more advanced stages