Train-The-Trainer program

for in-house corporate innovation coaches

A complete toolkit for your innovation team

Our innovation consultants can train your coaches in the full set of innovation tools & techniques we use in our accelerator programs.  Every train-the-trainer session is custom-made based on the maturity level of your own organization.

The list below gives an overview of the different topics that can be covered. After these sessions, your innovation team will receive all the templates & tools used in the session.

Your team will learn the different use cases of all the tools. Also you’ll get tips on how to coach other people internally to use these techniques. What are the typical pitfalls? What are typical questions people will have?

Let’s get in touch!


Do you want more info about this program? Please fill in this form below to have a quick chat with one of our experts.


Training for innovation coaches

This training program is designed for upcoming or new innovation coaches within your organisation. If you’re looking for an advanced program for your more experienced colleagues, just be in touch. We can align on the level of experience and select just those modules & cases that would fit best.

Build your in-house network of innovation coaches
We train your experts so they can scale your innovation efforts & capabilities within your organisation.

Recommended group size: 3-25 people. Example: You need to train 20 people to give support in your own innovation accelerator, lab or bootcamp program. These people need to coach your internal start-up teams.

Available Modules

A module can vary between 0.5 to 2 days.  Example: select 2-3 topics to create a condensed format to learn a mixture of tools or design your in-depth train-the-trainer program that would cover the full spectrum of tools.


1. Innovation Strategy

Innovation is people at work. What mindset do you need to setup your innovation strategy. What governance structure do you need to setup? When you select people to participate in your innovation program, what are the criteria to use? How to manage expectations within the organisation?

Examples of tools

  • Scoping matrix (set targets)
  • Innovation culture checklist
  • Demolition Canvas
  • How to scope ambitions & goals
  • Innovation accounting
  • Define succes criteria

2. Ideation & exploration

Creativity is not just a game or gimmick. You need to train your team the purpose (& limitations) of different creativity techniques. What triggers can be used to unlock creativity? For instance, trends, new technology, etc. In this context, we also make a reference to some of the principles used in the context of Design Thinking. (e.g. using empathy start an ideation process).

Examples of tools

  • Analogy thinking templates & examples
  • Futurescan-model (prediction template)
  • Idea capturing (options & formats)
  • Online services (collection & gathering)
  • Empathy & user observation
  • Where to get inspiration (sources)

3. Concept Validation

In order to move from a high level idea to a more concrete concept, you’ll need to understand all the underlying assumptions. In this context, we make references to the Lean Startup & how validated information can be used to improve ideas. What are all the options to evaluate the value proposition? Very practical: How to find your first test users to do you first experiments.

Examples of tools

  • Solution & problem interviews checklist
  • Experiment mapping (template)
  • Innovation Battlefield framework
  • Paper/Digital Prototyping tools
  • Lean Canvas/ Experiment Board
  • Experimentation tools (B2B & B2C)
  • Decision making (set priorities)

4. Business Modelling

At some point your coaches need to give feedback on the value creating part of innovation projects. How do you plan to make money? What are the options to generate new revenue? What is the impact on other stakeholders & how to get support within the organisation? To tackle majority of the business model related questions, you’ll learn the different tools to do so.

Examples of tools

  • Business Model Kit (visual)
  • Business Model Canvas
  • Decision tree (revenue models)
  • Financial plan template
  • Patterns in Business Modelling
  • Testing of pricing assumptions

5. Go-to-market

Once your internal startup is ready to go to market, you’ll need again a different set of skills. At this stage, people get trained in the different innovation methods to evaluate the success of early stage business development. How to use growth hacking & practical client research services to take the first steps in the market.

Examples of tools

  • Roadmap builder
  • Investor Persona sheets
  • Team designer (skills)
  • Stakeholder checklist
  • Hands-on project mgmt tools
  • Tracking of Assumptions & iterations

Give your innovation team access to
all our tools & templates!


Let’s get in touch!


Do you want more info about this program? Please fill in this form below to have a quick chat with one of our experts.