Linear unpacking

A 1-page tool to share insights crafted from fragment cards.
boardofinnovation-linear-unpacking

What is this for?

Linear unpacking is a structured approach for design teams to share stories, observations and real need statements crafted from fragment cards and to eventually synthesize the findings into insight.together. 

This gives teams the opportunity to hear the different user stories, help & need statement gathered by team members. This to make sure everyone is aligned before crafting insight statements

Step-by-step guide.

Step 1

Download this PDF and print it on an A2. You can also draw it out on a sheet of paper if you can’t print.

Step 2

Each person (or a pair of persons) that conducted empathy research sessions and composed fragment cards about it, should take turns to read out loud the post-its from their fragment card and transfer them to the linear unpacking template. 

Others design team members should have post-its and sharpies. They will have the opportunity to ask questions. All questions asked should be documented on post-its and should correctly be placed on the template to populate it further. 

Step 3

After hearing the stories and observations of each user shared by other team members, the design team should spend several minutes crafting additional real need statements.

Step 4

Once the team has listed out the real need statements, they can move on to craft insight statements. Look at the individual real need statements and ask yourself why these can be considered a need or try to point out what is driving the user to behave in such a manner. 

Step 5

Once everyone has shared their fragment cards and the team has generated insights statements from the stories heard, they finally can transition into forming selections of insights.

Linear unpacking

Get the pdf!

Fill in this form to get a pdf download of the tool.

Like it? Share it!

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools and guides

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Business design playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

Problem sizing canvas

Use this tool to assess the size of a customer problem and determine if solving it could produce value for your business.

Virtual consultant

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones.

Feedback grid

A tool designed to help you structure the information gathered from user testing. Identify details that you might forget with this easy canvas.

Evaluation criteria

In order to determine which idea(s) to focus on, you must align as a team on the criteria in which you will be evaluating against.

Empathy interview guide

The interview guide is a tool designed to guide you during your first interviews with the customer or end users to better understand the right problems to solve. It’s the starting point of your empathy journey. Highly recommended before jumping into ideation.

Corporate innovation accelerator

A step by step approach to creating an innovation platform in your company.

Persona

The persona is a tool designed to help you visualize and better understand your customer segment. It is the starting point of your problem exploration journey.

Design thinking crash course

From 0 to 60 mph in design thinking in only 3 tools.

Insights selector

Identify which insights should be taken forward.

Problem validation script

This tool helps you go smoothly through your first problem validation interviews.

Let's get in touch!

We aren’t going to spam you with emails or call you a thousand times.
After you fill in this form, one of our experts will reach out and talk to you.