Innovation DNA

Discovering which strategic goals really matter for your organization.
boardofinnovation-innovation-DNA

What is this for?

Often times, information about innovation strategy is packed into 30-page Word documents or explained in such a way that it gives you a headache. If only there was a way to receive the same information in a quick, visual way. Well, there is one now!

 

We developed the Innovation DNA to answer all your prayers. It helps you to:

Give you a visualization of your current
innovation strategy.

Highlight the main gaps and shortcomings between your current innovation strategy and your future goals.

 

Step-by-step guide.

Step 1

Download this PDF and print it on an A3 or A2 sheet of paper.

Step 2

Do you want to achieve short-term quick wins, or leverage long-term strategic opportunities? Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 3

Are you focussing on incremental innovation or do you want to innovate radically?  Where would you plot your current strategy?  Where would you aspirationally plot it?

Step 4

Should innovative initiatives be approached bottom up or top down? Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 5

Are you willing to include external parties in your innovation strategy? Do you have an open Innovation or a closed Innovation approach? Where would you plot your current strategy? Where would you aspirationally plot it?

Step 6

Where do you want new business concepts to be developed? Do you want to focus your ideation efforts on selected projects or do you want structural ideation?  Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 7

How committed are you when it comes to executing your innovation strategy? Are you structurally embedding innovation or are you innovating within specific departments?  Where would you plot your current strategy?  Where would you aspirationally plot it?

Step 8

Do you want to promote a corporate or a startup-like culture? Are you stakeholder focused or customer-centric?  Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 9

Is there a discrepancy between your DNA results and your current efforts towards innovation strategy? The wider the gaps, the more urgent it is to take action.

Innovation DNA

Get the pdf!

Fill in this form to get a pdf download of the tool.

Other relevant tools and guides

Marketing planning

Use this tool as an overview for your marketing planning to ensure a successful launch of your new product or service.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Growth engines (AARRR)

This framework helps you map and identify the crucial actions and tactics to implement to make sure a user becomes a paying customer.

Go-to-market roadmap

Use this go-to-market roadmap to capture and coordinate the timing and goals of the cross-functional activities related to launching a new product or service.

Corporate-startup partnership mapper

Use this tool to map and clarify the responsibilities and goals of your corporate-startup partnership.

Venture capital readiness checklist

Use this checklist to assess your readiness for a venture capital investment.

One step closer to meaningful innovation

Keep yourself in the know, get our Newsletter

Let's get in touch!

After you fill in this form, one of our experts will reach out and talk to you.