Innovation DNA

Discovering which strategic goals really matter for your organization.
boardofinnovation-innovation-DNA

What is this for?

Often times, information about innovation strategy is packed into 30-page Word documents or explained in such a way that it gives you a headache. If only there was a way to receive the same information in a quick, visual way. Well, there is one now!

 

We developed the Innovation DNA to answer all your prayers. It helps you to:

Give you a visualization of your current
innovation strategy.

Highlight the main gaps and shortcomings between your current innovation strategy and your future goals.

 

Step-by-step guide.

Step 1

Download this PDF and print it on an A3 or A2 sheet of paper.

Step 2

Do you want to achieve short-term quick wins, or leverage long-term strategic opportunities? Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 3

Are you focussing on incremental innovation or do you want to innovate radically?  Where would you plot your current strategy?  Where would you aspirationally plot it?

Step 4

Should innovative initiatives be approached bottom up or top down? Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 5

Are you willing to include external parties in your innovation strategy? Do you have an open Innovation or a closed Innovation approach? Where would you plot your current strategy? Where would you aspirationally plot it?

Step 6

Where do you want new business concepts to be developed? Do you want to focus your ideation efforts on selected projects or do you want structural ideation?  Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 7

How committed are you when it comes to executing your innovation strategy? Are you structurally embedding innovation or are you innovating within specific departments?  Where would you plot your current strategy?  Where would you aspirationally plot it?

Step 8

Do you want to promote a corporate or a startup-like culture? Are you stakeholder focused or customer-centric?  Map on the horizontal axis accordingly for your current strategy. Where would you aspirationally plot it?

Step 9

Is there a discrepancy between your DNA results and your current efforts towards innovation strategy? The wider the gaps, the more urgent it is to take action.

Innovation DNA

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