Evaluation criteria

In order to determine which idea(s) to focus on, you must align as a team on the criteria in which you will be evaluating against.

What is this for?

In order to determine which idea(s) to focus on, you must align as a team on the criteria in which you will be evaluating against.

Be sure to include criteria around desirability, feasibility, and viability — while also keeping in mind whether you are evaluating an idea based on the present state of the world or future predictions.

Step-by-step guide.

Step 1

Download the evaluation criteria worksheet on a piece of paper. You can also draw the graph if you aren’t able to print.

Step 2

Select three ideas to compare as a starting point.

Step 3

As a team, determine the top 5 priorities for ideas to be evaluated against. In the worksheet, write out each of the priorities in the top of each of the columns. (20 min)

Step 4

Align as a team on the importance of each priority and give it a ranking in the second row of the worksheet. 1 being the lowest and 5 being the highest in priority. (20 min)

Step 5

Evaluate each idea with a score for how well it matches the prioritized criteria — with 1 being the lowest and 5 being the highest match an idea can achieve per criteria. (20 min)

Step 6

Weight each idea by multiplying the original ‘criteria ranking’ with the score given in each column. (5 min)

Step 7

Add up the weighted score row for each idea to get a total number that can help prioritize idea fit and focus areas. (5 min)

Evaluation criteria

Get the pdf!

Fill in this form to get a pdf download of the tool.

Share this tool

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools and guides

Feedback grid

A tool designed to help you structure the information gathered from user testing. Identify details that you might forget with this easy canvas.

Innovation pipeline poster

Effectively shifting gears between the different phases of the innovation pipeline.

Innovation blueprint

A structured overview of key elements of an innovation activity. Identify clear roles and allow your activities to be compared.

Virtual consultant

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones.

Interview guide

The interview guide is a tool designed to guide you during your first interviews with the customer or end users to better understand the right problems to solve. It’s the starting point of your empathy journey. Highly recommended before jumping into ideation.

Innovation accelerator playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

Customer journey map

Possibly the most famous design thinking tool, a customer journey map allows you to reconsider the interaction with your products or services from the customer's perspective.

Customer empathy map

A simple empathy tool to deep dive into the mind of your customer.

Linear unpacking

A 1-page tool to share insights crafted from fragment cards.

Scoping canvas

The ultimate 1-page template to help your team align on the scope of your innovation project.

Innovation landscape

Distinguish new concepts and projects between the different (often highly confused) innovation types.

Innovation A to Z

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones. From blank page to development.

Let's get in touch!