Creativity blockers.

A list of comments drawn from some of our innovation workshops demonstrating hints of cognitive biases at play.


What is this for?

First of all, you need to know when a bias is having an impact on the innovation process. There are some key moments to watch out for when biases can be most influential:

  • When carrying out selective research on existing innovations.
  • During ideation rounds.
  • When discussing the most important features to develop for customers.
  • When discussing and critically assessing final ideas to develop into concepts.
  • When storyboarding your prototypes to build and test.
  • When deciding on critical assumptions to test.
  • During business model canvas sessions.
  • When developing your pitch content. 

Therefore we’ve listed up 25 sentences which should alert you when cognitive biases are at play.

Yes, give me the free pdf!