10x10s is an easy way to begin stretching your thinking and generating new ideas, individuals work against the clock to generate as many ideas as possible within a given amount of time.

What is this for?

10x10s is an easy way to begin stretching your thinking and generating new ideas.

Similar to Crazy 8’s, individuals work against the clock to generate as many ideas as possible within a given amount of time.


By forcing yourself to focus in and ideating around one idea only, you are able to generate nuanced and overlooked solutions.

Step-by-step guide.

Step 1

Grab an A4 piece of paper and 10 sticky notes.

Step 2

Align on your How Might We statement as a group. (5 min)

Step 3

Set a timer to 10 minutes and individually draw 10 solutions to the problem on a piece of paper. One idea per sticky note. (10 min)

Step 4

As an individual or in a group, decide on your favorite idea of the 10 developed. (5 min)

Step 5

Grab a second A4 piece of paper and 10 more sticky notes.

Step 6

Set a timer to 10 minutes again and individually draw 10 new versions or ideas that stem from the preferred idea that was selected. (10 min)


Get the pdf!

Fill in this form to get a pdf download of the tool.

Share this tool

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other relevant tools and guides

Brain writing

The brain writing card helps you ideate collaboratively with your colleagues.

Innovation battlefield

Prioritize your most important features or concepts and make decisions on how to take them forward.

Idea shopping cart

Ensure a sufficient variety of ideas whilst facilitating everyone’s individual decision making process.

How-now-wow matrix

Prioritize and select your most innovative ideas!

Build it, break it, fix it

Collaboratively develop an idea, expand upon it, and then test its strength. Use it to grow your vision. Then tear it down and re-build.

Innovation accelerator playbook

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you'll need to do it.

Brainstorm cards

Our corporate ideation game, with 52 triggers to generate new business ideas.

Analogy thinking

The analogy thinking tool helps you to identify and apply the best features from other solutions.

Virtual consultant

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones.

Tech & trends matrix

A tool to generate hundreds of focussed ideas, with the inspiration of the latest trends.

How Might We statement builder

The How Might We statement builder is a tool that allows you to explore potential innovation theses. It's the perfect way to start with your solution development.

Future scan

150+ predictions and future trends to use in your brainstorms and ideation sessions.

Let's get in touch!