Train the trainer

Empower your internal coaches to spread innovation within your organization.

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Building innovation capability in your organization.

Our innovation consultants can train your coaches on the full array of innovation tools and techniques that we use in our own innovation programs. Every train-the-trainer session is custom-made to fit the innovation maturity level of your organization.

We run train-the-trainer sessions with as few as three or as many as 25 people. Here’s a typical scenario: you need to train 20 people to support your own innovation accelerator, lab, or bootcamp program. They will need to coach your internal start-up teams. That’s where we come in.

After a train-the-trainer session with us, your internal coaches will receive all the templates and tools we used during the program, as well as the different use cases for all the tools. You’ll also get tips on how to coach other people to use these techniques internally. They’ll be ready to tackle the typical pitfalls and the many questions people will have.


Is our train-the-trainer program right for you?

In-house network of innovation coaches

This program will train anywhere from three to 25 internal experts at your organization, so they can scale your innovation efforts and capabilities without our further support. Basically, we pass you the baton, and you take it from there. 

A complete innovation toolkit

After this session, your internal coaches will receive all the templates and tools used during the program.

Hands-on experience with real business projects

We don’t waste time on endless theory. This program uses ongoing innovation projects as a gym to exercise innovation capabilities.

Program overview

360-degree innovation training for coaches.

The train-the-trainer program goes through 5 modules covering the broad spectrum of innovation methodologies and mindsets. You can select 2-3 topics to create a condensed format to learn a mix of tools, or design an in-depth train-the-trainer program that covers the full spectrum of tools.

Innovation is people at work. What mindset do you need to set up your innovation strategy? What governance structure do you need? When you select people to participate in your innovation program, what are the criteria? How can you manage expectations within the organization?

Examples of tools

  • Scoping matrix (set targets)
  • Innovation culture checklist
  • Demolition canvas
  • How to scope ambitions and goals
  • Innovation accounting
  • Define success criteria

Creativity is not just a game or a gimmick. You need to train your team in the purpose (and limitations) of different creativity techniques. What triggers can unlock creativity? In this context, we use some of the principles from design thinking, such as using empathy start an ideation process.

Examples of tools

  • Analogy thinking templates and examples
  • Futurescan-model (prediction template)
  • Idea capturing (options and formats)
  • Online services (collection and gathering)
  • Empathy and user observation
  • Where to get inspiration (sources)

In order to move from a high-level idea to a more concrete concept, you’ll need to understand all the underlying assumptions. Here we refer to lean startup strategies and how validated information can be used to improve ideas. What are all the options to evaluate the value proposition? One very practical aspect is how to find test users to do your first experiments.

Examples of tools

  • Solution and problem interviews checklist
  • Experiment mapping (template)
  • Innovation battlefield framework
  • Paper/digital prototyping tools
  • Lean canvas/experiment board
  • Experimentation tools (B2B & B2C)
  • Decision making (set priorities)

At some point, your coaches need to give feedback on the value-creating part of innovation projects. How do you plan to make money? What are the options to generate new revenue? What is the impact on other stakeholders? How will you get support within the organization? You’ll learn the different tools to tackle the majority of questions related to business models.

Examples of tools

  • Business model kit (visual)
  • Business model canvas
  • Decision tree (revenue models)
  • Financial plan template
  • Patterns in business modeling
  • Testing of pricing assumptions

Once your internal startup is ready to go to market, you’ll need a new set of skills. At this stage, people are trained in the different innovative methods to evaluate the success of early-stage business development, including how to use growth hacking and practical client research services to take the first steps in the market.

Examples of tools

  • Roadmap builder
  • Investor persona sheets
  • Team designer (skills)
  • Stakeholder checklist
  • Hands-on project management tools
  • Tracking of assumptions and iterations

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