Toolkit development.

We write, design, print, and deliver innovation toolkits and guides tailored to your corporate teams.


Innovation tools, guides, and special tips. It's out-of-the box thinking in a box.

There are few ways to spread innovation in your organization as effective as creating an innovation toolkit. With a toolkit, you have a scalable, actionable document that you can (potentially) give to  every employee. It’s like providing water and good running shoes to your track team.

While we tailor every toolkit to a client’s specific needs, this is what you can expect from each one:

  • Strategy tools to help set strategies for innovation.
  • Empathy tools and techniques to help you walk in your customers’ shoes.
  • Ideation tools to come up with better, more creative ideas, more quickly.
  • Business modelling tools to prototype and test mutual value exchanges between critical stakeholders of new concepts.
  • Step-by-step guides for using each tool.
  • Facilitation tips for each tool.
  • Suggested agendas for different workshops.
  • Some context: why do we innovate? What’s the company’s stance on innovation?
  • Some behavioral tips: what goes on in the mind of the greatest innovators?

Thanks to our expertise in innovation training and tools creation, we’re in the best position to create top-notch, easy-to-use, actionable innovation toolkits.

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What to expect from our toolkits.


actionable knowledge

Our tools are ready to use out of the “box.” In your innovation toolkit, you will find ready-to-use templates to solve concrete business challenges. For example, we don’t fill you with the theory behind customer interviews; instead, you’ll find a pre-made interview template.


FULL-SPECTRUM innovation skills

Our expertise covers a whole set of innovation management best practices, ranging from high-end strategy sessions to market launch, from problem fit to solution fit. We include the most famous innovation tools, and create new ones where you need them.


Built from your frameworks and branding

We don’t want to be in the spotlight. Every innovation toolkit we craft start from the client’s existing frameworks. We build a detailed innovation guide that will speak with the same visual language, methods, and processes of your existing innovation initiatives.

complements talent development programs

After external coaches and consultants leave the room, the toolkit stays there with you. Weeks after a training or talent development session, a toolkit helps participants remember the most important takeaways.

Toolkit overview

Give teams the tools to accelerate innovation and growth.

Although every toolkit we design is different (in terms of sections, level of detail, the target user, branding, existing methodologies, and so on), this is a common content plan for our toolkits and guides.

Your organization’s custom toolkit may include all these sections, or just a selection of the sections that fit your style. We made this outline as detailed as possible so that, ideally, you can build the toolkit even by yourself.

In the first pages of a toolkit, we include the company’s strategic vision: what direction is your organization moving? Why are you innovating? What do we want to achieve? Innovation and change can propel the organization to a better situation, but at the cost of challenging the status quo and adapting to a new balance. We make sure to mention the aspirational goal of corporate innovation in order to show the purpose of the process you’re asking hundreds of employees to undertake.

Examples of sections/topics to include

  • The company’s vision for innovation. Ask the CEO or the CIO to write this opening text. This demonstrates top-management’s commitment to innovating with a bottom-up approach and empowering employees to take action.
  • What are the organization’s strategic priorities when it comes to developing new products and services?
  • The mindset of the innovator: what makes a good innovator? Add here a (short!) manifesto for innovation: just a few key principles, some heuristics, and some best practices that can turn everyone into a better, more creative, more efficient innovator.

How can you make your company innovate faster and more meaningfully? The answer is constantly evolving. In every toolkit we create, we include the most advanced techniques and best practices, specifically tailored to corporate innovation. Today, we blend the best of design thinking, lean startup, and agile methodologies.

Examples of sections/topics to include

  • Innovation framework. If your organization already has an innovation framework, we include it here. Otherwise, we help you design a new one. A visual overview, standard branding, and a proper title help raise awareness of the framework throughout the organization.
  • Innovation principles. Design thinking, lean startup, and other innovation methodologies all have hundreds of thousands of pages of literature behind them: articles, journal papers, (e)books, specialist blogs, and videos. We’ve boiled down the most important principles of design thinking, lean startup, and agile methods so your employees only have to remember what really matters.
  • Additional resources for the curious. You can add a curated list of readings, books, blogs, videos, and podcasts. This way, your most passionate potential innovators will have a full list of materials to dig into on their own while following their own passions. A Sunday afternoon spent reading “The Lean Startup” or “The Corporate Startup” can be more exciting than you might expect. 

The first step of corporate innovation usually plays out at the strategic level. Nonetheless, you may want to include this “innovation strategy” chapter into the toolkit in order to move part of the strategic work to the innovation teams, and provide them with helpful tools to get their innovation strategy started in no time.

Examples of tools

  • Scoping matrix (set targets)
  • Innovation culture checklist
  • Demolition canvas
  • How to scope ambitions and goals
  • Innovation accounting
  • Define success criteria

In the problem exploration phase, corporate teams are asked to familiarize with final users, with their pain points and desires. The result of this exercise is to identify actual unmet needs of your customers.

Examples of tools

  • Customer journey mapping
  • Personas
  • Empathy & user observation
  • Problem interviews checklist

In order to move from a high-level idea to a more concrete concept, you’ll need to understand all the underlying assumptions. In this context, we make references to the Lean Startup & how validated information can be used to improve ideas. What are all the options to evaluate the value proposition? Very practical: How to find your first test users to do you first experiments.

Examples of tools

  • Opposite thinking
  • Brainstorm cards
  • Analogy thinking templates & examples
  • Futurescan-model (prediction template)
  • Idea capturing (options & formats)
  • Solution interviews checklist
  • Experiment mapping (template)
  • Innovation Battlefield framework
  • Paper/Digital Prototyping tools
  • Lean Canvas/ Experiment Board
  • Experimentation tools (B2B & B2C)
  • Decision making (set priorities)

Once you identified a solution, it’s time to analyze how to capture value. How do you plan to make money? What are the options to generate new revenue? What is the impact on other stakeholders & how to get support within the organization?

The tools and recommendations in this section help innovation teams create, measure, boost value for all the stakeholders of innovation. 

Examples of tools

  • Business Model Kit (visual)
  • Business Model Canvas
  • Decision tree (revenue models)
  • Financial plan template
  • Patterns in Business Modelling
  • Testing of pricing assumptions

Toolkit development.


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