Toolkit development.

We write, design, print, and deliver innovation toolkits and guides, tailored to your corporate teams.


Innovation tools, guides and special tips. In a box.

There are few initiatives to spread innovation in your organization that are as efficient as the creation of an innovation toolkit. By creating a toolkit, you have a scalable, playful, actionable device that you can give to (potentially) every employee. Just like providing water and a good pair of running shoes to your running team.

Although we tailor the toolkits to the specific needs of our clients, this is what you can expect:

  • Strategy tools: to help set strategies for innovation.
  • Empathy tools and techniques: to walk in the shoes of your customers.
  • Ideation tools: to come up with better, more creative ideas, more quickly.
  • Business modeling tools: to turn business ideas into potential market success.
  • Step-by-step guides for each tool.
  • Facilitation tips for each tool.
  • Suggestions of agendas for different workshops.
  • Some context: why do we innovate? What’s the company’s specific stance on innovation?
  • Some behavioral tips: what’s in the mind of the greatest innovators?

Thanks to our expertise in innovation training and in tools creation, we’ve set ourselves in the best position to create top-notch, but still easy-to-use, actionable innovation toolkits.

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What to expect from our toolkits.


actionable knowledge

Our tools are… tools indeed. In an innovation toolbox, you will find ready-to-use templates that solve concrete business challenges. For example we don’t fill you with the theory behind customer interviews – instead, you’ll find a ready-to-use interview template.


FULL innovation spectrum

Our expertise covers a whole set of innovation management best practices, ranging from high-end strategy sessions to market launch, through problem fit and solution fit. We include the most famous innovation tools, and create new ones where needed.


Starting from your existing frameworks and branding

We don’t want to be in the spotlight: for every innovation toolkit we craft, we start from your company’s existing frameworks and build a detailed innovation guide that will speak the same (visual) language, methods and, processes of your existing innovation initiatives.

complementary to talent development programs

When external coaches and consultants leave the room, the toolkit stays there with you. Weeks after a training or a talent development session, a toolkit helps participants remember the most important takeaways.

Toolkit overview

Giving teams the tools to speed up innovation and growth.

Although each toolkit we designed was different from the others (in terms of sections level of details, target user, branding, existing methodologies, and so on), this is a common content plan of our toolkits and guides.

The tailored toolkit for your organization may include all these sections, or a selection of them. We made it as detailed as possible so that ideally you can build the toolkit even by yourself.

In the first pages of a toolkit, we include the company’s strategic vision: what’s the direction your organization is moving to? Why are you innovating and which results do we want to achieve? Innovation and change, if well led, drag the organization towards a better situation, but at the cost of challenging the status quo and adapting to a new balance. We make sure to mention what’s the aspirational goal of corporate innovation, to show the purpose of the process you’re asking hundreds of employees to undertake.

Examples of sections/topics to include

  • Company’s vision on innovation – ask the CEO or the CIO to write this opening text herself/himself. This would demonstrate top-management’s commitment to innovate with a bottom-up approach and empower employees to take action.
  • What are the strategic priorities for the organization when it comes to the development of new products and services?
  • The mindset of the innovator: what makes a good innovator? Add here a (short!) manifesto for innovation: just a few key principles, some heuristics, and best practices that can turn everyone into a better/more creative/more efficient innovator.

How to make your company innovate faster and more meaningfully? The answer is constantly evolving – in every toolkit we create, we include the most advanced techniques and best practices, specifically tailored for corporate innovation. Today, we blend together the best of design thinking, lean startup, and agile methodologies.

Examples of sections/topics to include

  • Innovation framework: if your organization already has an innovation framework, we include it here – otherwise, we help you design a new one. A visual overview, a standard branding, and a proper title help to raise the awareness of the framework throughout the organization.
  • Innovation principles: design thinking, lean startup and other innovation methodologies all have hundred thousand pages of literature behind – articles, journal papers, (e)books, specialist blogs, videos. We boiled down the most important principles of design thinking, lean startup, and agile so that your employees only have to remember what really matters most.
  • Additional resources for the curious ones. You can add a list of curated readings, books, blogs, videos, and podcasts: this way, your most passionate (potential) innovators will have a full list of materials they can dig into on their own and following their own passion. A Sunday afternoon spent on reading “The Lean Startup” or “The Corporate Startup” is much less boring than you can expect. 

The first part of corporate innovation is usually played at the strategic level – nonetheless, you may want to include this “Innovation strategy ” chapter into the toolkit, to move part of the strategic work into the innovation teams, and provide them with actionable, easy-to-use tools to get their innovation strategy started in no time.

Examples of tools

  • Scoping matrix (set targets)
  • Innovation culture checklist
  • Demolition Canvas
  • How to scope ambitions & goals
  • Innovation accounting
  • Define success criteria

In the problem exploration phase, corporate teams are asked to familiarize with final users, with their pain points and desires. The result of this exercise is to identify actual unmet needs of your customers.

Examples of tools

  • Customer journey mapping
  • Personas
  • Empathy & user observation
  • Problem interviews checklist

In order to move from a high-level idea to a more concrete concept, you’ll need to understand all the underlying assumptions. In this context, we make references to the Lean Startup & how validated information can be used to improve ideas. What are all the options to evaluate the value proposition? Very practical: How to find your first test users to do you first experiments.

Examples of tools

  • Opposite thinking
  • Brainstorm cards
  • Analogy thinking templates & examples
  • Futurescan-model (prediction template)
  • Idea capturing (options & formats)
  • Solution interviews checklist
  • Experiment mapping (template)
  • Innovation Battlefield framework
  • Paper/Digital Prototyping tools
  • Lean Canvas/ Experiment Board
  • Experimentation tools (B2B & B2C)
  • Decision making (set priorities)

Once you identified a solution, it’s time to analyze how to capture value. How do you plan to make money? What are the options to generate new revenue? What is the impact on other stakeholders & how to get support within the organization?

The tools and recommendations in this section help innovation teams create, measure, boost value for all the stakeholders of innovation. 

Examples of tools

  • Business Model Kit (visual)
  • Business Model Canvas
  • Decision tree (revenue models)
  • Financial plan template
  • Patterns in Business Modelling
  • Testing of pricing assumptions


Toolkit development.

Do you want more info about this program? Please fill in this form below to have a quick chat with one of our experts.