But first: what is Validation?
Validation of a business idea is as important as the product itself. In the rush to bring the product to market merely based on strengths and beliefs, entrepreneurs often tend to ignore validation of the product or the entire business itself.
Business validation is a must in view of the inherent risks associated with entering the market without even knowing if you have got it right from the beginning. There are various steps involved in validating a business and any first-generation entrepreneur must follow these like a cardinal rule. This is crucial as there is always a scope for rectifying the business idea and taking the right approach, in case there is any lapse during validation.