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2018 

OPEN

MASTERCLASSES

A unique chance to

boost your innovation skills

Exclusive training program

Open for everyone
New Innovation Tools

Food and drinks included

DAYS
HOURS
MINUTES
SECONDS

Innovation & Creativity
Design Thinking

June 4-5, 2018
June 6-7, 2018

WHEN

WHERE

TOPICS

Brussels, Belgium (EU)

2 Upcoming Masterclasses, choose wisely

An innovative culture and the right set of creativity techniques are crucial in every business. Challenge your thinking process and learn techniques to improve idea generation


These workshops will enhance your team’s customer-focused mindset and skills in developing a new product, service, and business concepts as well as finding new markets for your innovative technology.


As this is a one time, open enrollment training (as opposed to our in-house trainings for corporate teams), you’ll meet people from all over the world, working in various industries. We may say so ourselves, but that’s a great way to get exposed to new ideas in itself!

June 5, 2018

FOCUSED ON VALIDATION

CREATIVITY & IDEA GENERATION

June 4, 2018

IDEA GENERATION : ANALOGY & CUSTOMER

  • Workshop: Analogy Thinking
  • Learning from other industries
  • Innovate from a customer’s perspective


CONCEPT DEVELOPMENT & TAKE-AWAYS

  • From 100+ post-it ideas to selection to pitching a new business concept
  • Take-away session: personal innovation habits
  • Overall round-up and conclusions of the training

Class 1: Innovation & Creativity Training

INNOVATION & CREATIVITY FRAMEWORK

  • Check your assumptions: innovation VS creativity
  • 10 Types of Innovation: an overview
  • Techniques: Opposite Thinking & Hybrid Brainstorming
  • Best practices and Cases

FROM FUTURE THINKING TO OPPORTUNITIES

  • Identifying new opportunities for your business
  • Future disruptive technologies
  • Exploring societal trends & trend maps
  • Workshop: Translate trends into new business opportunities

June 7, 2018

DEFINITION: PROBLEMS & NEEDS

UNDERSTAND YOUR CUSTOMER

June 6, 2018

IDEA GENERATION : ANALOGY & CUSTOMER

  • Workshop: Analogy Thinking
  • Learning from other industries
  • Innovate from a customer’s perspective
  • Workshop: Customer Journey & Personas


DESIGN THINKING PROCESS: FROM NEEDS TO FIRST SOLUTIONS

  • Learn how to categorize user problems
  • Estimation of the value of solving these problems
  • Visualization of key problems
  • In-depth analysis of most valuable problems to solve: What needs to be solved? What are the limits/requirements of our target group?

 WHAT IS THE VALUE FOR YOUR COMPANY TO SOLVE THESE PROBLEMS?

  • Design brief for 3 most valuable problems/opportunities
  • Requirements for the solution
  • Reward (€) for your company to solve these problems

Class 2: Design Thinking Crash Course

THE STRATEGIC IMPACT OF DESIGN THINKING

  • Why design-driven companies have a strategic advantage
  • Customer-centricity vs tech-driven innovation
  • Explore tools used by designers
  • Understand how to create value for our customers
  • How design principles improve success rate of innovation

LEARN BY OBSERVING YOUR CUSTOMERS

  • Spy on customers, find out what and why they do it
  • Observe customers and capture their natural behavior
  • Map all actions of your customers on a timeline

DETAILED CUSTOMER JOURNEY 

  • A thorough understanding of the Design Thinking methodology 
  • Customer Journey (timeline) with pictures, emails, quotes, actions, etc. 
  • Several persona (segmentation within the market segment)

Last chance to grab a seat!

Join the discussion around future trends, gain first-hand access to new innovation tools and learn about our new oportunities for you business. Leave with new strategies, ideas, and contacts to take your program, team, and career to new heights.


Exclusive chance to join an open workshop!

FEATURED TRAINERS

Design, Business & Innovation


Has a wealth of knowledge across the innovation process, backed-up by a strong strategic business mindset as well as his ability to get people on board with new creative ideas from different disciplines.


Human-Centered Designer


Has a very hands-on approach towards human-centered design. To her, this client references field is not a job, but a way of life, and her task is to equip everyone to learn and apply design thinking as a tool of empowerment and change. 

Innovation Consultant


Takes on several perspectives and quickly grasps context . Adopts a human-centered approach and strives for co-creation. Has a realistic understanding of the business environment .

Renowned international innovation professionals from Board of Innovation will be present to answer your questions and give you amazing insights into how to boost your innovation skils.

*the specified trainers can still change

Reserve your place for the innovation training of the year.

Consultants from Board of Innovation will be present to answer your questions and give you deep insights into developing innovative business concepts.

Jules Bordetlaan 13, 1140 Evere (Brussels)

BELGIUM

TRANSFORMA BXL

REVIEWS FROM PREVIOUS SESSIONS

"The real eye-opener for me was to see how relatively easy and quick we could come to such a result by using the tools and frameworks that were given to us by Board of Innovation."

You'll walk away with new knowledge and connections to take your business to the next level. Don't take it from us. Hear what our participants from last year's event have to say!

Paul Mertens

Henk-Jan Engelhardt

Finance – Waag Society


Associate Strategy & CEO Office at Telenet

“The session was very useful. We acquired direct applicable knowledge, in a good atmosphere.”