Vempathy

Vempathy provides a UX testing platform that records not only conventional measures, but also provides emotion detection via webcam and AI analysis.

Innotech category

Augmented insights, rapid validation

Relevant for whom?

Human-centred designers, experiment designers, innovation managers, …

Problem they solve?

Automating and finding participants for UX testing, evaluating emotions during UX testing.

Costs

269$/month for 3 UX tests/month with 5 testers included (no filtering, USA based). If specific testers are needed: – 20$/tester for basic filtering (2 basic filters like age, gender, exercise habits, internet accounts …). – 50$/tester for advanced filtering (screener survey).

HQ

USA.

What is it?

Software that does next-generation user experience research. Vempathy stands for video empathy: it helps you understand the feelings of customers through emotion analysis.

What are the requirements?

You need to design your experiment before setting it up: we suspect this works best when you have 1) a clearly defined persona and problem or solution assumption 2) experience in experiment design to make sure you select the right experiment type (survey/expert panel/one-on-one call/other), 3) take out any potential biases out of your survey before launching it and 4) defined metrics clearly.

What is it going to do for me?

Surveys are biased, and Vempathy claims they remove bias through emotion analysis. They do user research at scale and help with automated reporting in order to save your time. For example, instead of listening to 10 hours of UX test-recording, you can just scrub through the automatically detected moments of frustration, confusion, happiness, etc in 5 minutes.

What are the limitations?

In our (free) trial, the emotion detection was inaccurate, and the scrubbing was not possible. For now, only web-based UX is possible. Mobile is soon to be released. For most interviewees, this is a pain

Let's get in touch!