GLG

Professional learning platform: ask questions to top industry experts and industry stakeholders via phone/survey.

Innotech category

Real-time validation

Relevant for whom?

Innovation managers, human-centred designers, …

Problem they solve?

Finding people to interview for quick input on desirability, viability, and feasibility. Finding experts to get input on strategy.

Costs

$30K pre-payment, which you can use as credit for 1 year: – 20 x 1-hour experts calls ($1,350 per call). – surveys (custom pricing). – one-on-ones (custom pricing depending on an hourly/day rate of the experts). Included in the price is a dedicated service rep as well as recruiting custom audiences.

HQ

NY, USA.

What is it?

Send survey, have one-to-one phone calls or moderated group calls with industry stakeholders to do rapid idea generation, first problem/solution validation, or challenge your strategy.

What are the requirements?

You need to design your experiment before setting it up: we suspect this works best when you have 1) a clearly defined persona and problem or solution assumption 2) experience in experiment design to make sure you select the right experiment type (survey/expert panel/one-on-one call/other), 3) take out any potential biases out of your survey before launching it and 4) defined metrics clearly. They have 650.000+ experts in many sectors (healthcare, financial, IT, legal, real estate, regulatory, tech, media, telecommunications, consumer goods, energy, industrials, …) but they can recruit a custom audience too – that often takes 2 weeks.

What is it going to do for me?

Get instant access to 600.000 experts in the field (ranging from key opinion leaders to nurses, to former executives of different stakeholders in the life sciences ecosystem). Leverage the existing GLG network to challenge your strategy, do rapid idea generation or first problem/solution validation.

What are the limitations?

Mostly suited for B2B. Ideal for problem and solution validation. Bias in the tool: the experts get paid per time spent. There is a clear risk of having an expert bias, which will be especially counterproductive when it concerns non-incremental innovations/strategies (as experts are experts in the status quo, and tend to give very unreliable advice for future states).

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