Emotiv offers consumer-grade EEG technology for neuromarketing, consumer insight and related applications.

Innotech category

Augmented insights

Relevant for whom?

Human-centered designers, …

Problem they solve?

Assessing neuronal reactions of users/customers.





What is it?

EEG Hard- and software to measure brainwave activity.

What are the requirements?

Hard- and software setup.

What is it going to do for me?

Augment insights from an interview/observation by getting different inputs (EEG, eye tracking, other sensors, …). This can be used to detect non-verbal cues.

What are the limitations?

Most hardware setups are intrusive and intimidating and will induce a ‘guinea pig’-feeling which might manifest as bias.