Innovation & Creativity Training

Techniques to find new ideas for your business

An innovative culture and the right set of creativity techniques are crucial in every business. This 2-day training will bring your team a structured process and the necessary idea generation tools. It will enhance your team’s skills in developing new product, service and business concepts, as well as finding new markets for your innovative technology.

“The session was very useful. We acquired direct applicable knowledge, in a good atmosphere. The feedback of my colleagues was also unanimously positive!”

Henk-Jan Engelhardt, Finance – Waag Society

Training innovation champions

The front end of innovation has to follow a structured process to produce the right outputs, while at the same time it has to inspire employees and jog their minds into new ways of thinking to generate amazing ideas. It is a difficult balance to strike and we ensure to facilitate it in our proven innovation process.

Learn creativity tools & Innovative mindset

Participants will walk away with mindsets that will boost creative performance. They will adopt a variety of innovation tools to generate new solutions and business ideas. The goal of the training is to increase effectiveness in R&D and innovation projects by means of the creative problem-solving toolbox, as well as the understanding of innovation as a structured process

Hands-on tips & tricks

Use innovative tools!

2 day program: interactive training in innovation

Day 1

Creativity & idea generation


  • Innovation & Creativity framework
  • What is innovation & creativity, and how does it work?

    10 Types of Innovation, an overview

    Best practices and inspiring cases

    Techniques: Opposite Thinking + Hybrid Brainstorming.

  • From Future Thinking to Opportunities
  • How to identify new opportunities for your business

    Future disruptive technologies

    Exploring societal trends & useful trend maps

    Workshop: Translate trends to new business opportunities

Day 2

Focused on Validation


  • Idea Generation: Analogy & Customer
  • 80% of creative ideas comes from analogy thinking

    Workshop Analogy Thinking: learn from other industries

    Innovate from a customer perspective

    Workshop: Customer Journey & Personas

  • Concept Development & Take-aways
  • From 100+ post-it ideas to selection

    Create and pitch a new business concept

    Take-away session: personal innovation habits

    Overall round-up and conclusions of the training

Ideal for:

People working on (disruptive) new products & services within a large enterprise. Often participants joined an internal HR development program to become more entrepreneurial.

  • New business developer
  • Product manager
  • Innovation manager
  • Intrapreneurs
  • Marketing (new products)
  • Trainees

Experienced this session:



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All training modules

Business Model Innovation

Compare your own business model with innovative new players. Learn new tools that complement the Business Model Canvas.

  • Business Model Tools

  • Impact disruptive innovation

  • Revenue models & pricing tactics

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Innovate like a startup

Intrapreneurship tools & inspiration to make in-company entrepreneurs more effective in their (new) challenge!

  • Startup vs Corporate world

  • Prototyping techniques

  • Assumption testing

Learn more

Innovation & Creativity

This 2-day training will bring your team a structured process and the necessary idea generation tools.

  • Ideation tools & techniques

  • Innovation methodology & frameworks

  • Creativity habits

Learn more