New Normal Launch excellence programs
Define the future-state patient or HCP journey through a new launch excellence approach focused on understanding shifting patient/HCP behaviors and rapid validation of launch strategies and tactics.
Launching in the new normal
The current market and behavioral shifts are so substantial that your carefully curated launch plans are no longer valid. Ask yourself whether you truly understand the patient or HCPs that are part of your plan? Have you stressed tested your access, awareness, and activation solutions? Do they still make sense in this new normal?
New Normal Launch Excellence Programs?
We understand that we don’t have the answers and we embrace the uncertainty and ambiguity that comes with launching in a shifting market. We work closely together with launch teams to map the known unknowns and we set-up multiple parallel engagements with all stakeholders in the ecosystem to validate if we’re solving the right problem and wether our solutions have the impact we expect. Through a process of rapid iteration, we navigate the ambiguity and develop launch strategies and tactics that work.
Define the right patient/consumer segments
Empathize with your patients/consumers and develop an in-depth understanding of their behavioral drivers as a basis for your segmentation.
Ideate and develop non-obvious launch tactics
Leverage different perspectives to explore and develop non-obvious launch tactics that solve the right problems.