Innovation Strategy Sprint

Together we’ll design a growth strategy and craft a vision to lead through the changing healthcare market dynamics and evolving patient and HCP behaviors.

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Make the most of your
2021 strategic initiatives

The evolving market dynamics and consumer behaviors in healthcare leave room for big opportunities. Now is the time for you to re-evaluate how fundamental shifts in the industry have impacted your strategy and re-align on the initiatives that will have the biggest impact.

A strategy sprint brings focus

Innovation in health involves seeing through the complex ecosystem of partners, technologies, competition, regulatory shifts, patient needs, and more. 

This sprint will help to sort through the chaos and define new opportunities for growth. Alongside our strategy experts, you and key business stakeholders will align on an innovation vision, craft actionable innovation blueprints for your prioritized strategic initiatives, and gather top stakeholder buy-in and alignment.

There are many spaces ripe for disruption

We call these battlegrounds. In the current environment, it is easy to be on defense, but those who are willing to plan for the future of the health ecosystem are the true market shapers. 

Let’s assess your strengths and competitive advantages so that we can craft blueprints for strategic initiatives that will set you up for long-term business success.

Which battleground are you focusing on in 2021?

Hot zones for innovation emerge a.k.a. battlegrounds

8 battlegrounds of 2021

  1. EVIDENCE-BASED LAUNCH TACTICS

  2. POWER PLAYS IN PATIENT JOURNEYS

  3. BOTTLENECKS IN ACCESS TO CARE

  4. LOW-FRICTIONAREAS

  5. END OF THE BLOCKBUSTER ERA

  6. PERSONALIZED CARE EXPERIENCE

  7. QUICKER LAUNCH CAMPAIGNS

  8. THE GROWING ROLE OF INFLUENCERS

Examples

Bottlenecks in access to care

Identify non-obvious solutions to existing bottlenecks to overcome barriers for underserved populations.

Power plays in patient journeys

Pay attention to who holds the power at different stages in the patient journey. Include them and design for them.

Low friction areas

Look for upsides in upcoming technology and trends that you would normally perceive to be threats.

Your health innovation to market using the 6x6x6 framework

6 days to scope and prioritise your current challenges

A first strategy sprint to align on common goals, bring Speed is crucial. We develop a strategic roadmap in 6 your team together to prioritize the main challenges. days through multiple to-the-point remote sessions with key decision-makers.

6 weeks to validate your biggest assumptions

Depending on your health innovation, different feedback from all the different stakeholders in your rounds of experimenting will be launched to get ecosystem. Direct contact with patients is essential.

6 months to develop a model that has the potential to scale

Along the way, we work together to create an wide audience. Scaling in the current era can be far ambitious roadmap to bring your innovation to a more difficult than a decade ago. Work differently!

Our perspective

Besides bringing our experience applying strategy and innovation in the healthcare and life sciences industry, we will be there to guide you through the methodology and tools we have developed, ask difficult questions, and help you connect the dots to make good decisions about the future of your business.

Innovating in health & life sciences

What is your biggest strategic challenge for 2021?​

Let’s discuss your health innovation and the greatest challenge moving forward. Have a chat with one of our experts to see how we can help.

Client cases

AstraZeneca: forging opportunities in the new normal

When the market shifted due to COVID19 in March 2020, AstraZeneca’s MEA leadership team went on the offense.

Social change: HIV prevention in Myanmar

Scaling up and achieving sustainability of high-quality HIV prevention and treatment services in Myanmar.

Digital innovation strategy for Roche

We developed a digital health strategy and identified multiple growth opportunities based on changing patient needs and the rise of new technologies.