Healthcare ecosystem mapping
In just days, we’ll map your current business and product ecosystem and help you co-create a strategy to capitalize on growth opportunities.
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It’s time to take a step back
Current market and customer shifts are so substantial that they are impacting the ecosystem of your health products and services. As a leader in the industry, you need to understand, react, and lead your strategic and product initiatives through these fundamental shifts with a strategy to win.
What is our healthcare ecosystem mapping service?
Together, we’ll identify the key stakeholders in the complex healthcare ecosystem and visualize their relationship in a collaborative mapping exercise. Doing so for both current and future state ecosystems will allow you to create a strategy to position yourself as a market shaper. The sprint will help you to identify opportunities to deliver increased value, optimize care delivery, and grow in new, non-traditional channels.
Depending on your needs, this can be done through the lens of an overall business or disease-area strategy or for a specific launch or digital program.
Co-create an ecosystem map of your business and product stakeholders
Visualize the current relationships between key stakeholders and identify human and system met and unmet needs
Shaping the future of the healthcare ecosystem
Brainstorm alternative realities for how current industry and customer dynamics (ex: digital adoption and partnership models) will impact the future of the ecosystem map and how your business plays a role.
Dive into facilitated strategy discussions with your team
Use the ecosystem map as a starting point to discuss how your portfolio and value proposition does or does not align with your current and future positioning in the ecosystem to deliver real value to patients, HCPs, caregivers, payers, etc.
Define an ecosystem strategy
Get buy-in from key internal stakeholders
Have a look at a collaborative virtual mapping session
With a large healthcare client, we kicked off a strategic exercise by mapping out the healthcare ecosystems in the US and Brazil to identify potential parternships to increase access.
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