Innovation in health & life sciences

We partner with leading healthcare and life science organizations to build future-proof innovation strategies and patient-centric solutions.

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Innovation in health care involves seeing through the complex ecosystem of patient needs, technologies, partners, and competition to uncover the opportunities and solutions that will shape the market.

We are experts in helping you better understand your patients and designing solutions to solve their unmet needs.

We are here to ask difficult questions, help you connect the dots, and support you to make better business decisions.

What can we do right now?

Here are 3 services our life science clients love.
Take your pick and send us a quick message so we can get started.

Strategy sprint

Design your strategic initiatives and opportunities by understanding the impact of fundamental market, consumer, and technology shifts.

Ecosystem mapping

Visualize the ecosystem to identify opportunities to deliver increased value, optimize care delivery, and grow in new, non-traditional channels.

Launch excellence strategy

Develop and test a launch excellence blueprint and tactics for increased reach and activation from target users.

Health Validation Track

Validate and refine your concept’s problem/solution/market fit with experimentation

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Free resources


Launching health innovations:
8 battlegrounds of 2021

In this report

This whole ecosystem evolves rapidly. When developing new opportunities for growth, it’s important to keep an eye on the most important battlegrounds.

Launch Excellence strategy examples (50 free cards)

A collection of 50 tactics and strategies

  • For inspiration in refreshing and tailoring your market access and brand strategic plans
  • To identify non-obvious launch strategies to overcome challenges in your patient experience and patient funnel
  • To inform scenario planning by triggering valuable team discussions about possibilities

Life Sciences in the Low Touch Economy

In this report

  • Why our world will be very different
  • 4 examples of behavioral shifts
    impacting life sciences
  • Market dynamics that are impacting the industry
  • How to switch from a defensive to an offensive strategy

Business model examples in the health industry

In this guide

  • We selected the most innovative business models and visualized the different revenue streams.
  • Each example comes with detailed info about the company and its innovations.
  • Once you have understood how each of the companies generates value, then you are ready for a business model innovation session.

Related client cases

Taking launch excellence to the next level with AstraZeneca

AstraZeneca teamed up with Board of Innovation to help achieve first-class launch excellence.

An airtight business model for self-diagnosis app Caidr

Healthcare company Clinova asked us to challenge their business model and think like potential investors ahead of the launch of their symptom-checker app, Caidr.

Digital innovation strategy for Roche

We developed a digital health strategy and identified multiple growth opportunities based on changing patient needs and the rise of new technologies.

Paree Group: MedTech going further with an innovation strategy sprint

We helped 3 independent subsidiary companies jointly identify opportunity areas in healthcare where they're stronger together

AstraZeneca: forging opportunities in the new normal

When the market shifted due to COVID19 in March 2020, AstraZeneca’s MEA leadership team went on the offense.

Building an innovation culture with Cigna Health Insurance

We partnered with leading health services provider Cigna to build an internal innovation capability geared towards solving business-critical challenges in local markets around the world.

Related articles

Returpen: Bringing Circularity into Healthcare

Novo Nordisk’s pilot project, Returpen, is designed to collect used insulin pens in order to recycle the materials.

Managing incentives and influencers to set your health innovation up for success

We guide you to set up your healthcare innovation for success, considering the new dynamics of stakeholders and influencers.

Overcoming the barriers preventing you from validating your healthcare innovation

The barriers preventing you from doing healthcare validation and 3 ways to tackle them.

The life science innovation landscape

Don’t fall into the trap of calling something innovative just because it is expensive and new. Map your innovation initiatives, discuss and reflect.

Shifts in the retail pharmacy ecosystem

We mapped the retail pharmacy ecosystem in the US and identified opportunities new players are leveraging to challenge incumbents. We'll discuss three trends that already have an impact.

Innovating in health & life sciences

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