Innovation in health & life sciences

We partner with leading healthcare and life science organizations to build future-proof innovation strategies and patient-centric solutions.

We are focused on business impact through improved patient outcomes.
We are experts in helping you understand your patients and designing solutions to solve their unmet needs. Innovation in life sciences involves seeing through the complex ecosystem of partners, technologies, competition, and patient needs to uncover the initiatives and solutions that will shape the market. We are here to ask difficult questions, help you connect the dots, and support you to make better decisions.

Loved by

What can we do right now?

Here are 3 services our life science clients love.
Take your pick and send us a quick message so we can get started.

Strategy sprint

Redefine your strategic initiatives in line with evolving market dynamics and consumer behaviors.

Ecosystem mapping

Visualize the ecosystem to identify opportunities to deliver increased value, optimize care delivery, and grow in new, non-traditional channels.

Launch excellence strategy

Develop and test a launch excellence blueprint and tactics for success in the new normal.

Life Sciences & the Low Touch Economy

In this featured report we look at:

  • Why our world will be very different
  • 4 examples of behavioral shifts
    impacting life sciences
  • Market dynamics that are impacting the industry
  • How to switch from a defensive to an offensive strategy

Launch Excellence Strategy Cards

A collection of 50 tactics and strategies

  • For inspiration in refreshing and tailoring your market access and brand strategic plans
  • To identify non-obvious launch strategies to overcome challenges in your patient experience and patient funnel
  • To inform scenario planning by triggering valuable team discussions about possibilities

Inspiring reads


An airtight business model for self-diagnosis app Caidr

Healthcare company Clinova asked us to challenge their business model and think like potential investors ahead of the launch of their symptom-checker app, Caidr.

Building an innovation culture with Cigna Health Insurance

We partnered with leading health services provider Cigna to build an internal innovation capability geared towards solving business-critical challenges in local markets around the world.

Digital innovation strategy for Roche

We developed a digital health strategy and identified multiple growth opportunities based on changing patient needs and the rise of new technologies.

blog posts

The life science innovation landscape

Don’t fall into the trap of calling something innovative just because it is expensive and new. Map your innovation initiatives, discuss and reflect.

Shifts in the retail pharmacy ecosystem

We mapped the retail pharmacy ecosystem in the US and identified opportunities new players are leveraging to challenge incumbents. We'll discuss three trends that already have an impact.

Healthcare ecosystem mapping: A first step to shape your market

Read about why ecosystem mapping is a critical first step in developing an ecosystem strategy and get some actionable insights on how to go about it.

Validate your launch excellence strategy

Read about how to plan your launch excellence strategy in a market where changes are accelerated and customer behaviors are still being established.

3 questions all customer-centric leaders in healthcare need to ask their teams

Healthcare leaders: Are you challenging your teams to ensure they are building products that create real customer value? Find out.

Healthcare trends that are shaping 2020

We discuss the trends that will overhaul the healthcare industry in 2020. While data sharing, 5G, supply chain & logistics, and AI will be big, consumer behavior will make all the difference.

Innovating in life sciences

Let's get in touch!

Do you want more info?
Fill in the form to have a chat with one of our experts.