Innovation in Consumer Products & Retail

We create intriguing new products & services and test non-obvious go-to-market strategies for leading consumer brands.

Loved by

Consumer buying behavior is changing fast especially in the current climate. We help organizations to create and validate new product and service concepts at startup speed. We’ve built non-obvious concepts and go-to-market strategies for new products, services, and retail concepts for leading consumer brands around the world.

What can we do right now?

Here are 3 services our clients love.
Take your pick and send us a quick message so we can get started.

Accelerate new concept development & validation

Creating and testing new concepts in line with changing customer needs.

Non-obvious Go-to-market & shop testing

Non-obvious perspectives on launching new products or services.

Digital customer experience sprint

Quickly designing and testing new retail experiences and building (digital) go to market strategies.

Free resources


Circular Economy report for FMCG

In this report

This whole ecosystem evolves rapidly. When developing new opportunities for growth, it’s important to keep an eye on the most important battlegrounds.


Business design playbook


In this report

The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you’ll need to do it.


Low Touch Economy report

In this report

  • What is the Low Touch Economy?
  • Who are the winners (so far)?
  • Business model patterns to copy
  • +30 white-space opportunities
  • How to adapt your strategy
Subscribe to our newsletter

Our client cases

Improving the life of people living with HIV, with global change-makers

Teaming up with Johnson & Johnson to facilitate access to HIV treatments through a human-centered approach

Crafting new packaging solutions for ABInBev

Ideation brainstorms and co-creation workshops for ABInBev.

New concepts for the Chinese market with Danone

How we helped Danone create 8 food and beverage concepts for the Chinese market while training staff in practical business design methodologies.

Inspiring articles

6 tips to optimize your DTC subscription business model

We'll zoom in on 6 areas of your DTC subscription business model and give concrete tips to avoid the most common blind spots.

Big Brands, Big (Circular) Bang?

Product re-use models are on the rise in the circular economy. Check out how big brands like Ikea, Zalando, and H&M are putting in the effort.

Digital validation: a crucial part of rapid testing in business design

Learn how you can digitally validate the desirability and viability of your new product or service. (📚BONUS: a downloadable sample experimentation plan)

The price of a cheap supply chain. Are you willing to take the risk?

While logistics innovations have enabled companies to build global supply chains that allow them to operate wherever and however they want, the Covid19 outbreak has exposed risks that most companies were neither aware of nor prepared for. A better trade-off between costs and risks is needed to ensure the resilience of global supply chains and with it the stability of the world economy.

40 unsexy yet brilliant examples of innovation

Products and services don’t need to be sexy to work. Here are 40 boring yet impactful examples of innovation that prove it.

20 sustainable packaging innovations

A list of innovative packaging solutions designed to reduce environmental impact and meet customer demand for sustainable, eco-friendly options.

Innovation in Consumer
Products & Retail

Let's get in touch!

Have a chat with one of our experts to see how we can help.