Innovation in Consumer Products & Retail
We create intriguing new products & services and test non-obvious go-to-market strategies for leading consumer brands.
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Consumer buying behavior is changing fast especially in the current climate. We help organizations to create and validate new product and service concepts at startup speed. We’ve built non-obvious concepts and go-to-market strategies for new products, services, and retail concepts for leading consumer brands around the world.
What can we do right now?
Here are 3 services our clients love.
Take your pick and send us a quick message so we can get started.
Accelerate new concept development & validation
Creating and testing new concepts in line with changing customer needs.
Non-obvious Go-to-market & shop testing
Non-obvious perspectives on launching new products or services.
Digital customer experience sprint
Quickly designing and testing new retail experiences and building (digital) go to market strategies.
Free resources
Featured
Circular Economy report for FMCG

In this report
This whole ecosystem evolves rapidly. When developing new opportunities for growth, it’s important to keep an eye on the most important battlegrounds.
Featured
Business design playbook

In this report
The complete guide to develop, test, and grow new business ideas in as little as a few months, with all the tools you’ll need to do it.
Featured
Low Touch Economy report

In this report
- What is the Low Touch Economy?
- Who are the winners (so far)?
- Business model patterns to copy
- +30 white-space opportunities
- How to adapt your strategy
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Our client cases
Social change: HIV prevention in Myanmar
Crafting new packaging solutions for ABInBev
New concepts for the Chinese market with Danone
Inspiring articles
6 tips to optimize your DTC subscription business model
Big Brands, Big (Circular) Bang?
Digital validation: a crucial part of rapid testing in business design
The price of a cheap supply chain. Are you willing to take the risk?
40 unsexy yet brilliant examples of innovation
20 sustainable packaging innovations
Innovation in Consumer
Products & Retail
Let's get in touch!
Have a chat with one of our experts to see how we can help.
