Who is this guide for?
This guide is for everyone who wants to learn to reframe business problems to customer-centric opportunity spaces that drive value.
Design thinking can be your shortcut to customer empathy. A good understanding of how this method could help you identify real customer problems and unmet needs is essential.
5 examples from this guide.
1. Blindspots are the sweet spots for innovation.
There are three types of problems: known knowns, known unknowns, and big unknowns. You usually know how to solve the known knowns. For the known unknowns you know ways to find out how to solve them but the big unknowns remain blindspots because you don’t know their root cause.
But these blind spots are your sweet spots for innovation. Take on a larger point of view by engaging in conversations with your customers. Understanding their view will make you understand the root cause of their problem and will offer you a lot of opportunities.
2. Big unknowns require immersion & engagement.
Big unknowns or blindspots, require immersion, engagement and a design thinking mindset. Applying the design thinking methodology and following our 5 tips will ease problem finding to make sure your solving the right problem.
3. The design thinking methodology is your foundation to start creating business value.
4. Identify the root cause of your problem using The 5 why's method.
The perfect warm-up for design thinking is kicking off with the 5 why’s method to identify the root cause of the problem you’re trying to tackle. This method helps you to dig deeper into the problem users experience. You can use iterative questioning to explore cause-effect.
In most cases, 5 iterations are enough to provide anticipated insights.
5. Immerse, observe and capture for customer empathy.
Come to customer empathy by immersing yourself in the experience of others, observing what people do and capturing what people say they do.
Don’t get caught, what people say, what people do and what they say they do are entirely different things!
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