Corporate innovation accelerator

A step by step approach to creating an innovation platform in your company.

Who is this guide for?

This guide provides a full program & tools to launch your own corporate innovation accelerator. 

Typical challenges to tackle:

  • Innovation initiatives are 
scattered in our organization.
  • Our entrepreneurial people
 get no real support from us.
  • Innovation should not only
 start from R&D projects.
  • We need a structured process to guide our innovation teams.

This playbook can be your guide to structure & accelerate your innovation efforts. 

Your corporate suits will experience the thrill to work in multidisciplinary internal startup teams, and we’ll guide you from idea to investment pitch. 

5 must-know insights from this playbook.

1. A 4-6 months journey to guide in-house startups from idea to executive pitch.

The goal of our corporate innovation accelerator program (or startup accelerator program) is to embrace innovation in a structural way within your business strategy. We aim to help companies by creating and supporting corporate venture teams (corporate startups) that are developing new business concepts outside of the core business, within a short period of time.

The biggest difference with shorter innovation programs is the fact that you give teams the chance to structurally incorporate a new mindset and methodology to execute radically new ideas.

Example of the building stones of an accelerator program


A business accelerator program should focus on mid- to long-term opportunities. The long-term goals of an organization are generally more ‘high level’ in comparison to the shorter term objectives. To make sure the results of the accelerator meet the long-term goals, all relevant decision-makers should be aligned on what (not) to expect as a potential result.

Exampels of exercises used in scoping sessions


In our diverse creativity rounds, we opt for exercises that perfectly play upon participants out-of-the-box mindset and activities that get the creative juices flowing without embarrassing or making the people involved feel silly.

Afterward, it’s the challenge to build further on first ideas. Don’t be afraid to smart copy innovative ideas, 80% of the ‘new ideas’ come from analogy thinking. You’ll find some tips & tricks on how to further elaborate on these ideas. 


You have to validate the problem you’re trying to solve. It might seem like the most obvious step of all, but you’d be amazed at how many people skip it. No matter how confident you are in your product idea, you first need to figure out whether the problem is a real one that needs solving.

If that is the case you obviously want to create a solution that is desirable, feasible, and viable. And this is where solution prototyping comes in to test and iterate on all parts of the solution presented. 

Example of the build up of the first part of the bootcamp


Now it’s time to define the manner by which your enterprise will deliver value to your customers, entices customers to pay for value and converts those payments to profit.

If you’ve trickled that all down, you should be ready to pitch for investment for the C-level and the innovation lead of your company. Good luck! 

Corporate innovation accelerator

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Other relevant tools & guides

Pitch evaluation sheet

You're sitting in the jury hot seat and need to give a business idea the "go" or "no go". This tool will help you decide which pitch to give the green light.

Customer journey map

Possibly the most famous design thinking tool, a customer journey map allows you to reconsider the interaction with your products or services from the customer's perspective.

Fragment cards

Document stories and observations uncovered during empathy sessions.

How Might We statement builder

The How Might We statement builder is a tool that allows you to explore potential innovation theses. It's the perfect way to start with your solution development.

Customer empathy map

A simple empathy tool to deep dive into the mind of your customer.

Revenue model flowchart

An easy-to-use poster to find new B2B revenue models and decide which are right for you.

Interview guide

The interview guide is a tool designed to guide you during your first interviews with the customer or end users to better understand the right problems to solve. It’s the starting point of your empathy journey. Highly recommended before jumping into ideation.

Assumption mapper

Do you have a business proposition in mind? Challenge and prioritize your assumptions with this assumption mapper.

Solution validation script

A set of questions to ask key stakeholders to validate your solution.

Virtual consultant

A complete overview of the innovation funnel, with tips & tricks, tools and related methodologies. Everything you need to launch new products or services, or to re-design and improve existing ones.

Evaluation criteria

In order to determine which idea(s) to focus on, you must align as a team on the criteria in which you will be evaluating against.

Concept disruptiveness test

We commonly see innovation teams aiming for Horizon 3 (radical, disruptive or architectural outcomes), but by the time they reach the final selected concept phase they realise that their idea was too safe and close to home.

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