29 revenue model options

Explore 29 trigger cards with different business model options and pricing tactics.

Who is this guide for?

As an agency specialized in business model innovation, we support our clients to develop sustainable new revenue streams. By asking the right questions, different options to monetize your idea arise. Unfortunately, we can’t be everywhere at the same time. That’s why we’ve made a flowchart to help you and your team to discuss alternative monetization tactics & pricing options. 

This flowchart will be most effective in one of the following cases: (1) you have a new idea and you are wondering if you can monetize it, (2) you already developed your business model and would like to challenge your current monetization strategy. 

Side note: this is not a scientific tool. don’t expect the ultimate solution. 

5 examples from this guide.


Having something with a certain exclusivity is a show-off. It has always been like that and it will always be the case. The more people have access to the product, the harder it gets to use this as a value perceiver. 


Employees can be seen as internal clients of the company. Keeping them happy is as important as selling good products/services to external customers. The better you treat them, the better for your clients’ business. 


Open communication and transparency are key trends in business. The more leaders can share with their employees, clients, shareholders and partners, without unveiling ‘real’ company secrets, the more trust they receive. 

Transparency as revenue model for industrial companies

4. FREEMIUM: THE PRICE of free. 

Segmenting your user base in user that get the service for free and users that pay, is called a freemium business model. The paying customers usually have access to superior features.  

Over the past decade freemium  – a combination of free and premium – has become the dominant business model among internet start-ups and smartphone app developers.

Freemium as revenue model for industrial companies


A subscription is a service you sell in a certain timeframe. The service can vary: receiving a newspaper every day, using a cloud service (software), being able to call car assistance when needed, etc.

Today more and more business are turning to subscription-based offerings, just think of monthly sock/lens/razor blade/… deliveries. 

Subscription as revenue model

29 revenue model options

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