Who is this guide for?
We get managers complain to us quite often that they are submerged by hundreds of ideas, and that these ideas their employees come up with are not tangible enough and are communicated poorly. Hence, they can’t take action on those ideas.
On the other side, when we speak to employees, they often complain that the ideas they give to their managers are barely picked up.
This moved us to compile this 10-step guide for corporate innovators to:
- Validate business ideas with proven methodologies
- Communicate these ideas more effectively with a structured format
5 examples from this guide.
1. How to build awesome business ideas? Here are 10 steps that your managers will pick up from the crowd.
Everybody can come up with the idea, but how to make this idea to stand up from a crowd? Learn with our 10-steps guide on how to build ideas that will rock.
2. Customer segment & early adopters
What audience do you want to target? Start with defining customer segment you want to address to increase chances for your business to be successful.
3. Talk to your customers.
“I’ve learned more by talking 2 minutes with a customer, than by 6 months of market research”. Go and do it! Talk to your customers.
4. Competitive landscape.
It is important to know your competitors so you don’t “reinvent apples”. It makes sense to understand the competitive landscape and scout what your competitors are doing (what is working and what is not?).
Have you made a tangible prototype, which you could show to people?
Once you know the problems of your customers, you know those problems are large enough and you have a solution with a clear value proposition, next step is to build a prototype in order to run experiments.