Accelerate Go-to-market of existing projects
Speed up execution of projects, using startup sales techniques:
It often takes project teams a long time to go from idea to an actual market launch. Knowing that every project fails when it first hits the market, teams should ‘go-out’ as soon as possible.
We created a structured go-to-market process based a framework to guide existing projects from start to finish. During the collaboration we tailor and select startup tools relevant to every project in order to solve its challenges during intensive work sessions. At the end of the process the different projects will be validated by customers. We are able support teams until they are ready to do a complete roll out in the market.
“We finished an accelerator program with 6 countries. With this process we see plenty of opportunities to take the very pragmatic projects they put on the table and help them to push them through in a very structured manner but also forcing them to think in a different way.”Carlos Espina - Senior Vice President Research & Development at LafargeHolcim
Creating a mission that matches with market needs and corporate goals
A team should have a clear mission. This mission should connect the assets and goals of the organisation with relevant customer needs. By using a proven set of tools, based on design thinking and lean startup principles, we can align all stakeholders to one clear goal: Creating value for both the customers and the organisation.
Validating customer problems and building a structured sales roadmap
After selecting essential features of the solution, teams will get hands on tools to go to the market. By mapping out the different stakeholders in the value chain and defining a clear go-to-market strategy we can increase the success of the projects. We use tailored tools, that help teams to prepare and document their experiment. Hereby all efforts are focussed on the final end result: Go-to-market as quickly as possible.
Team Go-to-Market Mission Alignment
Value Chain Mapping & Sales Planning
Typical challenges we solve:
- Our time to market is too long
- We need to target projects faster
- We want to connect to customers earlier
- We need a structured process to guide our teams
- We need to know what is really important for our customers
A framework for the go-to-market of existing projects
Organisations that want to speed up the execution time of innovation projects within their existing project pipeline.
- New business developer
- Product manager
- Innovation manager
- Marketing (existing products)
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