CORPORATE DESIGN SPRINT


We run successful product sprints to help you answer critical business challenges, FAST!


Have a business challenge that needs solving right away in less than 5 days?


Definition design sprint:


A Design Sprint is an intensive and highly-structured 3-to-5 day facilitated innovation cycle with up to 7 team members (from multi-disciplinary backgrounds) where teams deep dive into a specific topic by prototyping, testing and validating with users. Broad and diverse participant backgrounds are key to successful Sprint outcomes.

Large corporates from Nest to Nike, Google Ventures, IBM, Spotify, KLM, Philips and many other Fortune 500 innovation leaders rely on this format to tackle uncertainty and risk in the least amount of time, with the greatest amount of learning for the organization.

Product sprints are a structured innovation process facilitated by us to enable teams to focus on the most important issues to solve, by selecting the right problems, so you can set a path to achieve your long term goals most effectively and efficiently.

We’ve run tailored innovation sessions with large multi-national banks, media conglomerates, global corporations, international telco’s and many more. Our methodology is partially based on The Sprint Book by Jake Knapp. (How to Solve Big Problems and Test New Ideas in Just Five Days)

Explainer Video: What is a Design Sprint?


Protoyping during a Design sprint


Brainstorm session during day 2

How does a Design Sprint work?


Sprints help you to focus on the most pressing issues from your customers’ perspective by defining the right problems, ideating, selecting and prototyping to gain validated learning for both B2B and B2C projects, including insight analysis in under 5 days.

This brainstorm format allows you to focus on specific problems, features or functionalities with customer validation, fast. The process allows you to know if you’re on the right track as quickly (and cheaply) as possible. This is achieved by rapidly prototyping and interviewing a small customer sample, just five in fact.

Research has shown that 85% of problems can be derived from just 5 customers or users. The key to good Sprints is that they allow you to find out why things work or don’t work, so you can quickly and cheaply fix them and move on whilst closing the gap between your vision and your customers.

If you’re looking for a Design Sprint Training? Just get in touch so we can help you out!

Who is a Design Sprint for?


Corporate teams of up to 7 per project challenge, who are up for a stimulating, collaborative, fast- paced, high-energy innovation cycle. We challenge participants by getting them out of their daily comfort zone to where the magic happens to drive innovation forward. This requires participants from different organisational backgrounds to diverse creative thinking, challenge viewpoints and help solve problems. It is always good to have a trouble maker! Somebody that is not afraid to voice their opinion and constructively challenge the group.

Typical team participants

The Decider
(CEO, project sponsor, senior product manager, head of design, design manager)

Marketing Expert
(Chief Marketing Officer CMO, marketers, PR, community manager)

Finance Expert
(CFO, Chief Innovation Officer CIO, business development manager)

Customer Expert
(Researcher, sales, customer support)

Technology Expert
(Chief Technology Officer CTO, engineer, architect, senior programmer)

Product Expert
(Product manager, program manager, product marketing manager)

Human Resources Expert
(HR manager, staff relations)



“Board of Innovation helped us clarify and expand on our ideas in only a few days. As a result we have a much clearer vision of what we want to accomplish.”Bart Nieuwstraten, ING Netherlands

Prototyping on Paper during our Design Sprint

What is the added value to Design Sprints by Board of Innovation?


We approach this type workshops a little differently than the traditional Google Ventures approach. We do this by adding our own internal tried and tested tools, methods and processes to the sprint training mix. This enables us to optimise the process even further by diverging ideation and creativity as wide as possible whilst ensuring that concepts and prototype roadmaps are customer desirable, feasible and viable.

Furthermore, our innovation consultants bring broad and unique experiences with deep knowledge in helping large corporates innovate like startups from multiple industries across the globe. With expertise spanning design thinking, service design, design research methods to lean startup and business model innovation and development. This gives us a complete holistic approach to the entire innovation strategy pipeline coupled with entrepreneurial hands-on mindsets.

How is a Design Sprint structured?


We can offer a tailored Innovation Bootcamp or hackathon to fit your specific innovation challenge. Use the example below as a guide for your next workshop!
The Design Sprint Day 1 to 5 explained:


Empathise & map out the problem

  • Define your long term goal
  • Map out your challenge and problem
  • Leverage existing knowledge
  • Customer problem interviews
  • Define how might we questions

Ideation & definition

  • Customer journey mapping
  • Define the right problem to solve
  • Lightning demos of existing solutions
  • Diverge ideation creative rounds
    (analogy thinking, brain writing, trends & drivers, triggers, opposite thinking, analogy cards, …)

Concept development & selection

  • Critique, refine and cluster ideas
  • Idea selection process
  • Converge best ideas, features, functionalities
    (innovation battlefield, assumption mapper, …)
  • Concept card development
  • Storyboard prototype

Prototype development

  • Prototype tools palette & training
  • Define team prototyping roles
  • Rapid prototyping session
  • Minimal viable product testing
  • Problem interview training & preparation
  • Interview test-run with prototype

Testing & validation

  • 5 x customer interviews
  • Real-time interview insight gathering by the team
  • Team analysis of interview insights
  • Reflect on insights in relation to original sprint questions
  • Validate hypotheses and assumptions
  • Plan next steps and move-on
  • Check the video of our Design Sprint



Create something concrete in a short timeframe
Rapid prototyping to test MVP

What are the possible Design Sprint outcomes?


The good news is there are no complete losses to a Design Sprint and you will certainly know if you are on the right track by the end of it. Outcomes will look like any of the following:

OUTCOME 1
All your hypotheses are validated. Great, you can move on to the next to test and validate.

OUTCOME 2
A flawed success. Some of your hypotheses are validated, others aren’t. You know you need to pivot and in which (correct) direction.

OUTCOME 3
An efficient failure. Good news! You just saved yourself months of design, engineering and development costs. Time deep dive into your customer needs and problems.

What ever your outcome, your teams will be exhilarated by a great sense of achievement through building, testing and learning (in the least amount of time) including the sense of creative freedom.

The experience will be an entirely different way of working that gives a strong sense of team building among departments and colleagues who might not normally collaborate so closely.

Design Sprint versus Agile, Scrum or Design Thinking?

There are plenty of questions to discuss. Feel free to reach out so we can align with your expectations. In the meantime, feel free to download our presentation slides or watch this video:

Explainer Video: What is a Design Sprint?

Sounds like your next challenge?


If you have a wicked problem in need of the right ideas, involving rapidly-prototyped solutions, validated by your customers in less than 5 days, then do get in touch here to see how we can make it happen together.

More info?



Experienced this program:

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