Corporate Innovation Accelerator

Guiding in-house startups from idea to executive pitch

The goal of this corporate innovation accelerator program is to embrace innovation in a structural way. We aim to help companies by creating and supporting corporate venture teams that are developing new business concepts outside of the core business (within a short period of time). The biggest difference with shorter innovation programs (e.g. a hackathon) is the fact that you give teams the chance to structurally incorporate a new mindset and methodology to execute radically new ideas.

Fantastic opportunity to learn how to think outside of the box, how to be innovative & find new business opportunities. Great experience & learnings taken from all the participants, from the project itself to how to present or how to prepare a pitch.

Oscar Salvador - Segment Analyst for Food and NAB at O-I Europe

Example: Innovation Accelerator Program


Scope your Accelerator Program

An innovation accelerator program should focus on mid- to long term opportunities. The long term goals of an organisation are generally more ‘high level’ in comparison to the shorter term objectives. To make sure the results of the accelerator meet the long term goals, all relevant decision makers should be aligned on what (not) to expect as a potential result.

Set innovation KPI’s & criteria:

Together we define 3 to 5 selection criteria, based on the innovation goals and scope of the accelerator, at the start of the program. It’s important to include all relevant stakeholders in this process from the start. These criteria will give guidance to all participants of the accelerator. Note: we prefer long term growth over short term profits.

Outcome: Investment Opportunities

At the end of the Corporate Innovation Accelerator, you have explored 100+ new business opportunities and worked them down to 3-5 executive investment opportunities: moving into an adjacent market, experimenting with new business models or launching a new product or service. Multi-disciplinary teams that think and act like startups are ready to bring the new solution to market.

How to design an Innovation Accelerator:

Accelerator program templates

Typical Challenges to tackle

  • Innovation initiatives are 
scattered in our organisation.
  • Our entrepreneurial people
 get no real support from us.
  • Innovation should not only
 start from R&D projects.
  • We need a structured process to guide our innovation teams.
  • For enterprises that want to structure & accelerate
    their innovation efforts.

Innovation team selection

Creativity rounds (out-of-the-box)

  • Templates & tools to gather +1000 ideas
  • Triggers based on analogy thinking
  • Future thinking (radical, long term)
  • Inspiration shots (Disruption, Next Gen,…)
  • Technology inspiration
  • Starting from Consumer Needs & Problems
  • What-if scenarios
  • Experience new mental frameworks
  • Principles of creativity & innovation
  • Brainstorming techniques
  • No judgement

Idea pitching

Prototyping & market focus

Build on first ideas

  • Smart copying from innovative ideas
  • Learn from competitors & startups
  • Hybrid brainstorming
  • Inspiration from upcoming trends
  • Participant create #amazeme decks to 
look into non-conventional areas
  • Cluster ideas & Prioritise
  • Learn to evaluate & structure ideas
  • Discover patterns & different domains
 with opportunities
  • First selection of most promising concepts

Problem Validation

  • Main focus = to understand the assumed
  • Customer journey analysis & pains
  • Apply Lean Startup principles
  • Customer development
  • Structure hidden assumptions (tech, bizz,…)
  • 1 team = 1 idea (domain)
  • Get-out-the-building for validation
  • Customer / user interviews
  • Learn how to interview users & validate 
  • Startup culture vs corporate world

Societal trends

Solution Prototyping

  • Validate key features by building first 
  • Minimal Viable Product
  • Gather real world user feedback
  • Align with original innovation scope (adjust)
  • Prioritise features (value analysis)
  • In-depth research + market scan
  • Framework to structure experiments
  • Learn new tools to tests & validate concepts
  • Interaction with startup world & entrepreneurs
  • Evaluate internal obstacles (stakeholder mgmt)
  • Get individual support from designers/coders/…

Pitching final results

Business Model Exploration & Pitch

  • Last iteration on business model design
  • Explore revenue options (Decision tree)
  • Build mini-business cases (hands-on)
  • Learn from innovative & experimental
 business models in other markets
  • Pricing & cost analysis (Resources needed)
  • Presentation & Pitching techniques
  • Share feedback with other teams
  • Graphic design support to build visuals
  • Structure investment decision & next steps

 some of our references

Need more info?