UNHCR is almost fully funded through voluntary contributions from governments and private donors. In 2018, the former contributed 89% of the overall budget, and the latter 11%. UNHCR has one of the fastest growing international fundraising programs in the private sector.
Today, its ambitious target is to raise 1 billion USD from over 5 million supporters, through a private sector fundraising program running in almost 40 countries. Individual contributions (voluntary donations by individual members of the public, up to the cumulative value of 10,000 USD/year) account for about 70% of the annual total income raised through private sector partnerships – 424 million USD in 2019.
Private sector partnerships have been growing considerably since 2018. The organization has been recruiting donors primarily face-to-face, with increasing emphasis on recruiting through digital channels and direct-response television.