Trend-based ideation for KLM

Facilitating the KLM’s Disruptive Field Day.

Challenge

Identifying digital opportunities.

In the context of KLM’s innovation pipeline, we’ve been contacted to help identify new and disruptive digital opportunities. 

The Royal Dutch airline KLM is active in all modes of transport: train, air, and freight. It’s part of the Air France-KLM group, member of the SkyTeam airline alliance. KLM was founded in 1919 and is the oldest airline in the world still operating under its original name.

Solution

Facilitating KLM’s
Disruptive Field Day.

The Disruptive Field Day is a yearly event where KLM guides teams of innovators through the unknown to identify new digital opportunities that have disruptive power and the potential to break with the existing business. 

During this ideation workshop, we focused on customer problems, shared ideas and thoughts that emerged earlier on and haven’t been materialized into projects yet. We developed smart solutions to solve the customer problems/points of pain identified and pointed out ways to meet and exceed customer expectations throughout the customer journey. 

In a first round, we found inspiration in Cool Blue, Amazon, Zappos and Kwikfit cases and figuring out how they deliver a ‘wow’ experience. In the second round, we focused on new trends and technologies, guiding the teams to explore how they could incorporate these trends into KLM services, to simplify, gamify or streamline the customer journey. In the end, we went from post-it ideas to 20 concept cards. The best concepts were further elaborated, briefly validated, and finally pitched to the rest of the team.

Impact

Three new disruptive
digital concepts.

We started from KLM’s top 10 customer’s points of pain and a simplified customer journey, and we ended up with three new disruptive digital concepts, informed by a deep understanding of customers’ pain points and unmet needs.

The three best concepts are currently being progressed internally to further development.

Get in touch

Inspired by this case and interested in setting up a similar collaboration?
Get in contact with one of our experts!

Share this case

Share on linkedin
Share on facebook
Share on whatsapp
Share on email

Other cases

Global innovation challenge for Unilin

A story of intrapreneurship, talent management, innovation, and technology.

Boosting Engie’s innovation strategy

From innovation strategy to corporate accelerators: 360° innovation support for Engie.

A design thinking mindset for Total

Hands-on training in design thinking for management and talents in Total.

Digital innovation strategy for Roche

Drawing a joint digital innovation strategy for Roche.

Corporate startup coaching for Vanderlande

Corporate startup coaching, from ideation to RedDot Design Award: Board of Innovation for Vanderlande.

Social innovation for Pepal

Scaling up and achieving sustainability of high-quality HIV prevention and treatment services in Myanmar.

How-to-startup coaching for Thomson Reuters

How-to-startup coaching for global intrapreneurs in Thomson Reuters.

Building internal capabilities for ING

Innovation transformation program, train-the-trainer tracks, and corporate accelerators: tailored initiatives to keep ING an innovation-driven company.

Accelerating platform business models at ING

Discover how we built 2 new ventures with ING during a changing banking climate.

Customer co-creation with Blue Box Partners

Helping Blue Box Partners collaborate with customers to co-design Amazon certified Frustration-Free Packaging solutions.

Transformation program for Proximus

Design thinking transformation program for Proximus, first telco in Belgium.

Developing food & beverage products with Danone

How we helped Danone create 8 food and beverage concepts for the Chinese market while training staff in practical business design methodologies.

Ideation bootcamp for ABInBev

Ideation brainstorms and co-creation workshops for ABInBev.

Innovation strategy sprint with SOS Children’s Villages

We enabled the NGO to co-develop an innovation framework, re-map ongoing projects, and align innovation efforts internationally.

B2B Co-creation for Valmet

Securing new profitable innovation growth whilst developing an intrapreneurial innovation culture and mindset.

Accelerating product innovation for O-I

A journey from sticky notes to rapid prototyping, to real-world innovation.

Redesigning the pension journey for AXA

How our co-creation program with bank and insurance provider AXA helped improve the pension sales process for brokers and redesign the customer journey.

Design thinking & creativity for TD Bank

Boosting capabilities and techniques of TD's center of excellence.

Let's get in touch!

Dont worry, we aren’t going to spam you with emails or call you a thousand times. After you fill in this form, one of our experts will reach out and talk to you.