Less shaving, more grooming. With millennials growing into the largest consumer segment, and demand shifting away from traditional shaving, the available market offerings were no longer enough. A new generation of consumers was ready for a product to keep up with their lifestyle.
Known for market disruption, and with a mission towards meaningful innovation, Philips were looking to detach themselves from the traditional shaving approach. They created a radically new product, and Board of Innovation stepped in to help them launch OneBlade.