How can AXA better support
the pension journey?
In a highly competitive market that’s saturated with pension products, it’s sometimes difficult for providers to find a way to differentiate themselves. One of the best approaches is to consider how you can better support your customers in their journey of considering and acquiring pension products.
After asking themselves this question, the team at AXA, one of Europe’s largest insurance organizations, reached out to Board of Innovation for help redesigning the pension journey for their customers, independents, key partners, and brokers. And at the same time, they wanted assistance building capabilities in designing customer journeys within AXA.