Create and deploy an ideation campaign.
Innovation workshops or boot camps are a good first discovery of new innovation formats. In a short period of time, you can create tons of ideas. A watch-out is to make sure that the mass of ideas generated is usable and business oriented, therefore clear directions are needed. Afterward, good filtering is necessary to select those ideas that can bring the expected growthLaurens Dejager, Innovation Manager Benelux, Anheuser-Busch InBev